Maximize Sales Potential with the Best 10 Canadian Lingerie Brands

When Canada is mentioned, many people think of snow. Me? I think of Canadian lingerie brands.

They’re some of the best expert lingerie manufacturers worldwide. I’m saying that as someone who has talked with lingerie brands from dozens of countries! 

Canadian lingerie brands are high-quality, innovative, inclusive, and sustainable. Their intimates are always woven and sewn with love, care, and trust.

Order a sample from them once. You may never look another way again.

Now, I don’t wanna overwhelm you by listing dozens of brands in a single post. So, for now, let’s stick to the top 12 Canadian lingerie brands we’ve worked with in the past years! 

List of 12 Must-Know Canadian Lingerie Brands

Don’t Miss Out These 10 Best Canadian Lingerie Brands You’ll Surely Love

1. MARY YOUNG – Champion of Body-Positive Canadian Intimates

Here’s Mary Young in three words: established, reputable, and body-positive.

Its goal? Simple. It’s to make “intimates” more inclusive and sustainable through 100% Canadian products. 

Yes, this Toronto-based brand manufactures every product in Montreal. Its market has reached the US and Japanese customers. However, its production process remains within its home country. 

Talk about being a sustainable, trusted, and true-to-its-words brand. No one would be shocked if Mary Young (also the founder’s name, by the way) becomes a global brand soon.

We recommend this if you: 

• Want your store to be sustainable and reputable 
• Have customers who care about body positivity and sustainability
• Want to sell 100% Canadian-produced products 

2. ÔDE – Sustainable Lingerie Brand with Global Elegance

ÔDE used to be an Amsterdam-based business. However, since 2020, the lingerie brand has relocated to Canada, earning its spot on this list.

Every piece ÔDE makes has four priorities. Comfort, protection, aesthetic, and sustainability. 

The good news: the brand is so good at hitting these goals. My guess is it’ll continue to do so. 

After all, the founders travel to the Interfilière Trade Show in Paris twice a year. All to find the best new suppliers and Sustainable Fabric Materials! 

Oh, and if you’re wondering, yes, 100% of the production is in Canada now, specifically British Columbia. Here’s a list about Sustainable Clothing Manufacturers USA.  

We recommend this if you: 

• Want to simplify sourcing by partnering with a lingerie-exclusive brand 
• Need diverse types of lingerie – from laced designs, flower prints, and plain cotton 
• Want 30-day free returns or exchanges (Canada+US buyers only)

3. Knix – Pioneering Innovation in Functional Lingerie

Knix is all about making its customers feel FREE.

Free from judgment and self-doubt. And free to be yourself through the intimates you wear.

This mission resonates throughout Knix’s entire product lineup. It has dedicated underwear for sports, maternity, and surgical recovery. Apart from that, it also has your typical everyday and sexy wear. 

Its flagship product is leakproof period underwear. It’s unique, to say the least. It’s also incredibly innovative and helpful to women all around the world. 

Pro tip: Unlike most brands, Knix offers free 1:1 virtual appointments. You (or your customers) can use them to learn more about sizing or information about Knix’s products! 

We recommend this if you: 

• Want to offer functionality-specific bra lineups 
• Love to provide solutions to customers’ underwear-related problems
• Want to take advantage of the 1:1 virtual appointment program 

4. UNDERSTANCE – Simplifying Finding the Perfect Fit

Understance is all about simplifying the customers’ journey of finding the perfect fit. 

Take a glimpse of its online store—it’s convenient. It has size calculators that can transform measurements into bra sizes. It even has Style Quizzes that can guide customers on which products to buy! 

Here’s what we’ve heard about Understance so far. It offers the softest bras, its sizes vary widely, and it is pretty affordable! 

We recommend this if you: 

• Want to simplify sizing for customers 
• Will find a product roadmap helpful 
• Want access to free resources like blogs and “branatomy” facts

5. Riesling & Rose – Top Destination for Handmade Luxury Lingerie

Riesling & Rose’s founder wasn’t always interested in lingerie. But when she found out one of her favorite creators was closing down shop…she bought the lingerie biz. 

That’s how Riesling & Rose came to life (a different name than the OG, of course).

This brand makes every item by hand. And it double-inspects every order in a small Canadian studio. The results? Top-quality lingerie that big factories can never replicate. 

Every bodysuit, bra, and set from this shop is unique. Colors range from neutral to bold greens and reds. Though the collection is quite limited—they never fail to disappoint. 

We recommend this if you: 

• Want to ensure your products are handmade 
• Don’t mind the limited selection (like if you only need a secondary supplier) 
• Don’t mind the restrictive return & refund policies 

6. KENT – Eco-Friendly Lingerie That’s 100% Plastic-Free

It’s rare to find 100% cotton undergarments these days. But at KENT, organic and plastic-free is the norm.

If you want to GUARANTEE comfort and sustainability, it’s the BRAND to go for. Unlike many brands on this list, it also sells collections for men. This makes it PERFECT for retailers or resellers who want to expand their market reach.

The briefs of this sustainable lingerie brands are DESIGNED to last years. But upon disposal, they’ll only need 3 months to break down! How fascinating is that? 

Expert Insight: Highlight KENT’s plastic-free lingerie in your marketing efforts. Eco-conscious customers love to support a brand that loves the planet. You’ll have plenty of loyal customers drawn to your brand. 

Felicia Gao, Sales and Marketing Manager

We recommend this if you: 

• Prioritize protecting the environment
• Want to target eco-conscious customers 
• Want to sell underwear to both men and women 

7. Sewn. – Emotionally Inspired, Nature-Infused Lingerie

Sewn’s designs are INSPIRED by nature and the female body. Flowers, curves, transparency. These are just some of the patterns I’ve noticed in this brand’s collections. 

Every piece here tells a story. All because the founder, Alesia, herself wants each piece of clothing to convey emotions. To achieve this, Alesia strives to keep the production small and local. No factories. No bulk manufacturing. 

Scroll through its collection. You’ll find some of the most intimate and free-flowing designs. Lots of flowers. Tons of personality.

We recommend this if you: 

• Want to sell products that evoke emotions
• Don’t mind the 2-3 days production time before shipping 
• Want exclusively handmade collections 

8. Blush Lingerie – Decades of Expertise in Comfort-First Design

Let me introduce one of the OGs of Canadian lingerie. 

Blush Lingerie started in Montreal in 1988. It has nearly three decades of experience so far. So, if you want an experienced supplier, this is the brand to contact. 

Here’s the brand’s value: lingerie should be for the wearer’s comfort. NOT for seduction.

That’s why women design the brand’s entire lineup. And even for seductive designs—it’s always comfort first before the aesthetics.

We recommend this if you: 

• Want to work with an experienced lingerie brand
• Love catching clearances and sales 
• Want to include bold, colorful lingerie in your collection 

9. Montelle Intimates – Precision Fit Tested on Real Women

Montelle Intimates is another Montreal-based lingerie brand.

Here’s a rundown of how its production is unique. 

Women are in charge of every step in the process. PLUS, bras are fitted on live models. Real people. Every item is fitted this way. So, customers will have a BETTER FIT in their chest. 

It also takes pride in creating long-lasting lingerie. The brand does this through extensive wash and wear testing. 

Bras alone are divided into over 10 subcategories by this brand. This just shows how much of an EXPERT they are at underwear. Customers will get the best bras depending on their day-to-day outfits. 

Pro Suggestion: If browsing to its subcategories is too much of a hassle. Just offer those that have a guaranteed demand. Less stress, more profit to enjoy.

Regina Corrigan,  Sales & Merchandising

We recommend this if you: 

• Want lingerie recommendations depending on sizes, outfits, types
• Need access to a vast collection of lingerie, bras, underwear, etc
• Don’t mind that the production process is outsourced to Asia 

10. Maylyn & Co. – Best for Earth-friendly, luxurious lingerie

Maylyn & Co. is a sleepwear brand that is kind to both users and Earth. Its products range from lingerie to pillowcases, robes, and skin care. Their one thing in common is being mindful of Mother Nature’s resources. 

Oh, and one more: making your sleep as heavenly as possible.

Maylyn & Co.’s lingerie is perfect for nights when you want to feel cozy and dip into your dreams. But one quick look at their collections. You’ll notice, though, that this brand’s products are also perfect for sexy, steamy nights! 

We recommend this if you: 

• Want to boost your business’s sustainability
• Want to expand your products to sleepwear and related products
• Don’t mind 3-4 days of order preparation time before shipping 

5 Reasons to Choose Canadian-Made Lingerie

Embrace body inclusivity

Canada is known to be one of the kindest, most inclusive countries. Even in the lingerie market, Canadians’ inclusivity shows. 

Sizes here range from the smallest to some of the biggest busts. Source Canadian-made lingerie from top Canadian clothing manufacturer. You’ll definitely be expanding your market size. You’ll be impressing your customers at the same time! 

Don’t compromise quality.

Canadian-made products are guaranteed to be top-quality. The government implements strict standards. And yes, every business must adhere to strict consumer safety laws.

And the best part? Most brands offer FULL REFUND without much fuss if there’s a product defect. This isn’t always the case when contacting clothing suppliers from other countries.

Sustainable and Eco-Friendly 

Canadians are naturally more eco-conscious. The government also ensures that businesses are sustainable to a certain extent. Combine these two with the fact that the country is abundant with natural resources. 

Here’s what you get: very sustainable lingerie brands. You’ll have an easier time bringing in customers who care about nature. Better company image for you, as well.

Pro tip: To be 100% sure a brand is sustainable, check their site. You’ll often find pages dedicated to their sustainability, eco-consciousness, etc. 

Ethical Manufacturing

Canadian businesses cannot get away with unethical manufacturing. Hence, buying from them means SUPPORTING ethical labor laws. You won’t have to worry about being part of child labor problems. And other exploitive practices. 

Sell with pride. Sell with confidence that you’re helping people through your business.

Handmade Craftsmanship

Many Canadian lingerie brands stick to handmade lingerie. 

This means your products won’t feel generic or factory-made. They’ll be made with care, love, and empowerment. Qualities that customers SEEK FOR when buying products like lingerie. 

Another perk? You won’t have many competitors that sell the same thing in the market. Be a unique retailer or distributor when you work with Canadian lingerie brands. 

People Also Ask About Canadian Lingerie Brands

Conclusion

And that’s it! I hope this post gives you an idea of why we love working with Canadian brands. Not only are you investing in beautiful, high-quality lingerie pieces. But you’re guaranteed to satisfy your customers of every shape and color.

Can’t find “the one” brand?

Call JaceApparel! We’ll recommend the top Canadian lingerie brands for you. We also have the top 6 must-have Italian lingerie brands waiting. Better yet, we’ll be the bridge that facilitates all your Canadian lingerie transactions! Zero stress. Cheaper prices. 

Source:

1. mimpmag.com – Why Canada Embraces Body Inclusivity
2. bonafideresearch.com – Canada Lingerie Market Size