If there’s a word to describe Italy, it’ll be romance. The country has long been synonymous with timeless elegance. Especially when it comes to lingerie.
Italian lingerie brands are known for their BOLD and SOPHISTICATED craftsmanship. Honestly, I wouldn’t mind sharing the brands that I gatekeep.
I’ve shortlisted the 10 top Italian lingerie brands we love working with. Discover why these expert lingerie manufacturers have captured the hearts of customers worldwide.
Time to ignite desire in your lingerie collection. Shall we?
Table of Contents
10 Best Italian Lingerie Brands For Feminine Elegance
| Brand | Year Founded | Best Suited For | Minimum Order Requirements | Size Range | Customer Ratings |
| Cosabella | 1983 | People of all shapes looking for comfortable, well-made lingerie | No MOQ | Inclusive sizing | ★★★★★ |
| shh | Not specified | Modern independent women | No MOQ | XS to XL | ★★★★★ |
| Intimissimi | 1996 | Fashion-conscious individuals seeking elegant and affordable lingerie | No MOQ | S to XL | ★★★★★ |
| Leilieve | 1961 | Women seeking classic and elegant Italian lingerie | No MOQ | XS to XL | ★★★★★ |
| La Perla | 1954 | Luxury consumers looking for high-end, sophisticated lingerie | Flexible MOQ | S to XL | ★★★★★ |
| NNIDE | 2020 | Individuals seeking minimalist, handcrafted lingerie | No MOQ | XS to L | ★★★★ |
| Chitè Milano | Not specified | Customers seeking customizable, sustainable lingerie | No MOQ | XS to XL | ★★★★★ |
| Amor ’e coro | 2020 | Shoppers seeking artisanal, romantic lingerie inspired by Italian heritage | Vary | XS to L | ★★★★★ |
| Flora Lastraioli | 1932 | People looking for handcrafted lingerie | No MOQ | XS to XL | ★★★★ |
| I.D. Sarrieri | 1992 | Luxury lingerie brand for women who want to feel empowered and beautiful | Not specified | 32A to 48F | ★★★★ |
Top 6 Must-Have Italian Lingerie Brands You Can’t-Miss
1. Cosabella – Best for Timeless Luxury Pieces
Let’s start this list with a VETERAN in the field of luxurious lingerie: Cosabella.
This brand was founded in 1983. And it wasn’t just created to be another luxury brand. The founder believed that lingerie must be as beautiful as it is functional.
Cosabella’s timeless pieces suit this principle perfectly.
Modern fashion innovations. At the heart of its process, Cosabella uses traditional craftsmanship. This guarantees sophisticated quality pieces and comfort. However, its designs are constantly evolving with time. Always be on trend.
Only the best artisans and materials. The brand VOWS to contact only vetted artisans. Those with decades of experience in traditional craftsmanship. It also always searches far and wide for the finest materials. Every fabric and lace is chosen with purpose, never randomly.
Con. Cosabella’s products are on the pricier end. That’s the biggest con consumers see about Cosabella. If you ask me, though, I’d say Cosabella’s prices are worth it! You’re not just paying for the highest quality of materials but their craftsmanship.
2. shh – Go-To for Comfort and Customization
Shh… keep this one a secret (or don’t).
Its lingerie line is made primarily using cotton. Not just fancy laces or silk. So, it’s the go-to everyday lingerie of many. But if you’re wondering––shh’s designs are still sexy (in their own way).
Custom briefs are made with 100% cotton. Customers can easily customize their kickers with shh. Just choose the color (or pattern) and embroidery you want. In no time, you’ll have panties that nobody else has!
Free shipping. For European customers, all orders over 150€ are free of shipping charge. Those who live in the UK and North America also get free shipping for orders over 200€.
Con. Lack of flashy designs. Cotton is the main character of shh’s product line. So, expect less flashiness from this brand’s lingerie. There are still sexy options, don’t get me wrong. But it’s quite limited.
Pro Tip: Always buy in bulk from this brand. Never buy individually, as they offer free shipping for a certain threshold.
3. Intimissimi – Luxury at an Accessible Price
Here’s the lingerie brand that’s been getting endless NODS of approval from celebs.
Intimissimi is a luxury brand with prices that don’t scream premium at all. It used to be an Italy-exclusive brand. But thanks, Italians for sharing this top-quality lingerie line with the rest of the world!
Transparency. Its site clearly depicts its production process, environmental efforts, and projects. You’ll know who you’re buying from. Plus, you’ll know every bit and pieces of what goes into your lingerie.
Product variety. Intimissimi offers all kinds of lingerie. Both sexy and simple collections exist. You can also find non-lingerie products like pajamas, shirts, and knitwear.
Con. Unfortunately, Intimissimi doesn’t offer many vibrant colors. It’s known for its nude palette that’s mainly composed of white, brown and black.
4. Leilieve – Bold, Beautiful, and Trendsetting
Leilieve has over 60 years of foothold in the lingerie industry.
Hence, you can expect its EXPERT craftsmanship to show through every single product. This brand produces its OWN designs. It always focuses on the smallest details. And it never fails to INNOVATE and hop on trends.
Bold Designs. Leilieve is NEVER scared to experiment with colors and designs. Every collection is unique. Anyone can find the perfect lingerie from Leilieve that suits their preferences.
Seasonal Collections. A brand that offers collections for SPECIFIC events and seasons. Soon-to-be brides can purchase lingerie that screams, “I just got married.” Those who want to make Christmas extra exciting can also buy Christmas-inspired underwear!
Con. While Leilieve leans on bold designs. This brand may not appeal to customers who seek classic styles.
5. La Perla – Gold Standard in Luxury Lingerie
La Perla started its legacy in 1954. Back then, and until now, this brand was crafted by women for women.
No one would argue if I say that this brand started Italy’s reputation for luxurious lingerie. La Perla’s selections effortlessly combine comfort and beauty. From its lingerie, nightwear, and even swimsuits—this brand never disappoints.
Option to personalize. La Perla allows you to personalize certain products. Those range anywhere from silk slip dresses to pajamas and shorts. This service is perfect for gifting. Or just to make your customers’ lingerie extra special.
Finished with love. This brand gives extra attention to the finishing touches of its lingerie. Customers can enjoy comfort without sacrificing the aesthetics of their undergarments.
Con. La Pera has a pretty steep price point. Bras can cost over $600 each. Even the cheapest bras cost over $130.
Promotional Tip: Since La Perla is a luxury brand, consider including a handwritten thank-you card. You can also include a small complimentary gift with each purchase. These small gestures can turn a one-time buyer into a loyal customer.
Abby Liu, Business Development
6. NNIDE – Offering Daring Designs for Confident Women
NNIDE is an Italian brand with Swedish influence.
Its designs are not about showing off intimate body parts. But it’s supposed to make customers feel in touch with their bodies. And, of course, the pleasure, power, and poise that comes with being confident.
This brand only started in 2020. But its popularity is already on par with other brands on this list. Those that’ve been in the field for decades.
Option of returns and refunds. There’s a reason why underwear is not generally normal to be returned. It’s unsanitary, especially if it has been tried. NNIDE allows it, but only if it’s in good condition. They offer 14 days for a return. Refunds are subject to approval.
Simple size chart. Buying online means sizes are uncertain. Luckily for NNIDE, its size chart is simple and very easy to understand.
Con. NNIDE has limited sizing options. There are only three sizes available for countries like EN, the UK, and the US.
Why Should You Source Lingerie From Italian Brands?
We all know what ‘Made in Italy’ means. It screams luxury, art culture, and unbelievable craftsmanship. If you haven’t considered partnering with an Italian lingerie brand. Well, here’s what you’re missing out.
History
Italy is the heart of innovation for many products we enjoy today. That includes lingerie. The first ever modern bra was introduced in 1889 in France. This just means that Italian brands are innovators. And that they take good craftsmanship very seriously. A single bra could even take up to 9 months to develop!
Heavy focus on lingerie as outerwear
Lingerie as a top? Why not!
Italians are the most liberated people I’ve known. The people are liberated enough to dare turn a lace bodysuit into a top. Suppose your target market is US buyers, which are also liberated people. Then, you might just hit the jackpot with Italian brands.
Technological Mastery
You’ll find the most advanced technologies in Italy. High-end machinery can create even the most intricate design there is for lingerie. Afterall, lingeries are worn to feel confident. Only a few brands offer basic designs. Most of them really feature what Italian lingerie is like. Meticulously crafted, elegant, and culturally rich designs.
Expert Advice: Do a background check for Italian suppliers. Though Italy is known for high-quality craftsmanship. Low-quality manufacturers do exist.
Pearl Yin, International Business Development Manager
How to Find The Best Italian Lingerie Manufacturers?
If the Lingerie brands I’ve mentioned don’t quite meet what you’re looking for. Here’s an easier way to find one.
Step 1: Assess your lingerie needs.
Ask yourself what type of lingerie you prefer selling. Do you wanna sell budget-friendly lingerie or luxury ones?
If you go with luxury lingerie, make sure you have the right audience for that. But if you opt for mass-friendly options. Know that a reliable lingerie manufacturer is always the key.
Step 2: Find reliable manufactures
Let’s say you decided to sell affordable lingerie.
You can start your research on online directories or simply search the web. Just type in “lingerie manufacturers” on Google, and hundreds of search results will pop up.
Pro suggestions: Don’t just settle for the first result that comes up. A bunch of hidden gems are hiding further down the lists. So, take the time to explore each search result individually for the best options.
Want a shortcut?
JaceApparel is one of the LEADING lingerie manufacturers in China. A one-stop-shop manufacturing partner for ALL your lingerie and other needs.
Here’s the list of Jace’s top services.
- Private-label solutions
- Custom screen printing
- Sublimation printing
- Cut and sew
- Custom embroidery
- Clothing packaging
Step 3: Pick the one that suits your needs
Do a background check. Browse through their collection. Do a one-on-one call and ask for their MOQ or shipping options. Request for samples.
These are just a few things to make sure you’re making the right choice.
Don’t commit yet until you’ve checked off all these steps.
People Also Ask About Italian Lingerie Brands
1. Are Italian lingerie profitable to sell?
Yes! Italian lingerie is FAMOUS for its unmatched quality. So, expect Italian lingerie suppliers to charge more for their products. However, you can still add a healthy profit margin. Customers won’t mind (too much). That’s because they’ll be paying for Italian lingerie!
2. Why is Italy popular for lingerie?
Italy is popular for lingerie because Italians have the best fabric craftsmanship. Their attention to detail is absolutely mind-blowing. They don’t mind creating a single piece of lingerie for a year until they’ve perfected it. That’s how intricate they are when it comes to their product.
3. How can I import lingerie from Italian brands?
It’s either a brand import for you. Or you work with a sourcing agent. Some Italian lingerie brands do ship worldwide. But if it happens that they don’t. Sourcing agents are your solutions. These experts handle the logistics of importing and exporting. But of course, their services come with a small fee.
4. What are the usual sizes for Italian lingerie?
Italian sizes usually start from XS to XL. For more accurate measurements, you can always check their size chart.
Conclusion
Italy is a country of love. And what’s a country filled with romance without the best lingerie? So, if you’re looking for the best set of lingerie to add to your listings. Italian brands should be one of your first options.
Want assistance in finding the best Italian brand?
Feel free to call JaceApparel! We’ve worked with the best Italian manufacturers. We can help source the cheapest fabric on your behalf. Save time on business improvement. Leave the sourcing work with us.
Source:
- linkedin.com – Italy market size and trends
- stylist.co.uk – The art of Italian lingerie