The problem
The minimum is bigger than the test
- Buying a season’s worth of pieces turns a test into a bet.
- Budget is committed to thousands of units before one of them has sold.
- A first order that guesses wrong leaves the brand holding stock it cannot move.
Our answer
- Start at one colourway, and let the sizes mix inside it.
- Add a second colour, or a larger run, only once the first has earned it.
- Raise volume on the styles that sell rather than on the whole range at once.
The gain
- Capital is tied to a single colourway rather than a full season.
- Demand is read off real sales before any scale-up.
- Proof of what sells arrives before a season is committed to it.











