Hawaiian clothing are taking over in 2025. Not just as the staple beachwear but fashion essentials that pair with anything. Chinos, dress pants, blazers, you name it.
If you are looking for a breakthrough in the Hawaiian clothing niche, this is for you.
But first, a little introduction…
My name is Wanda, founder of JaceApparel. We are one of the largest Aloha shirt manufacturers in the world. My company has been around for the past decade. And I’ll show you why Hawaiian clothing is a game-changer for your business.
You won’t ever need to read about Aloha clothing ever again.
This guide will cover about Hawaiian clothing. From the best-selling ones. How Hawaiian clothing helps with the weather. Plus, tips on how to outsell established Hawaiian clothing brands.
Come with me.
Table of Contents
Demystifying Hawaiian Weather
Imagine when last you were at the beach, I’m serious. Remember how the sun warmed your skin as the waves whispered against the shore? Filling you with a deep, effortless peace?
That’s Hawaiian weather for you! Throughout the year!
Never been to Hawaii, but I can feel it on my skin. It’s kinda like somewhere I’d disappear to when that million-dollar payday finally comes in.
Back to Hawaiian weather…
Hawaii has ONLY two seasons. Summer (also called Kau) from May to October. Temperatures at this time are always at 29.4° C (85° F). And the winter (hoʻoilo) from November to April with temperatures at 25.6° C (78°F).
But why am I telling you all this?
Simple! The Hawaiian weather (or simply the tropical weather) is good for business. There’s ALWAYS a high demand for breathable, stylish clothing. And that’s how Hawaiian clothing helps with the weather. You stand to make huge bucks selling custom Hawaiian clothing during this season.
Which brings me to:
Popular Hawaiian Clothing for Tropical Weather
Here are the best-selling Hawaiian clothing you need in your store:
| Type of Clothing | Description | Fabrics Used | Occasion |
| Hawaiian Shirt (Aloha shirt) | It is short-sleeved and features floral or geometric prints. Most have loose fits to enhance breathability. | Cotton, Rayon, Silk, or Polyester blends. | Beachwear, casual outings, and official wear (if paired with sleek dress pants). |
| Board Shorts | Knee-length height and have secure waistbands. Originally, they were made for surfers, but regular tourists can’t resist them. | Spandex, Nylon, and Polyester. | Water sports, surfing, swimming, and often worn as casual swimwear. |
| Maxi Dress | Long dress with flowers and tropical patterns. Opt for breathable options that sell fast. | Cotton, Rayon, and Chiffon. | Casual outings, beachwear, and semi-formal events. |
| Sarong (Pāreu) | A rectangular piece of cloth that’s wrapped around the body like a dress, skirt, or shawl. | Silk, Cotton, and Rayon. | Casual wear or Swimwear. |
| Tank Tops & T-Shirts | Far from the regular ones you see gym influencers with. These feature tropical designs, perfect for casual island fits. | Bamboo blends, Cotton, and Polyester. | Outdoor activities, casual wear, and beachwear. |
How Does Hawaiian Clothing Help With The Weather? Key Features
As a custom hawaiian shirt manufacturer, I get thousands of orders around the world. Obviously, there are a lot of details my clients say work for them. I’ll ONLY give you the most common ones:
Loose Fit
I’m big on Hawaiian Lifestyle. And if you’ve picked up anything from the previous sections. Tropical weather is warm throughout the year.
This is why manufacturers design these clothing with loose fits. Makes them breathable and comfortable for extended periods.
The relaxed cut on Hawaiian clothing like the Aloha shirts improves air circulation. This enhances breathability and prevents overheating in the warm, tropical environment.
But these designs date back to the 20th century. A crucial time that defined the overall look of clothing, particularly the shirts. Designers started adopting Japanese and Polynesian loose fit designs. This has since been adapted to board shorts, Sarongs, and many more Hawaiian clothing.
Today, Hawaiian clothing isn’t just beachwear. They are everyday wear.
Lightweight Fabrics
From the table above, we’ve seen the majority of Aloha clothing is made from Cotton. Silk. Or Rayon.
Hawaiian clothing helps with the weather because of its lightweight fabrics.
Their fibers are naturally soft and fluffy. Hence, making Alohas that are airy and comfortable.
Also, fabrics like cotton don’t undergo heavy chemical processes like synthetic fabrics. Thus, cotton retains its natural lightweight design during production.
While cotton is GREAT, it’s also important to try out other fabrics for your Hawaiian clothing. Fabrics like Linen are amazing because they are ultra-breathable and durable than cotton. You can even price them slightly higher because of Linen’s perceived market value.
Lastly is the Polyester blends. I’d go with this for two reasons. One cheaper than Cotton, Linen, or Rayon. Two, quicker drying than most fabrics used to make quality Alohas.
Moisture Wicking Properties
Again, this is greatly attributed to the choice of fabric used in making Alohas.
Cotton allows sweat to evaporate quickly because its breathable. Leaving the wearer dry for hours.
This property of Hawaiian clothes prevents overheating and sticking on the wearer’s skin. So, they are perfect for making Aloha tank tops for customers who want to work out on vacations.
Other fabrics with great moisture-wicking properties include Bamboo blends and Linen.
Your customers will appreciate their Alohas even more. On the other hand, you build trust and establish ground for future profitable sales.
JaceApparel helps you source sustainable, breathable fabrics. That makes you stand out against other Hawaiian clothing sellers. Guaranteeing consistent profit margins for years.
UV protection
Here’s another key feature of Hawaiian clothing.
Again, this comes back to the choice of fabric. Alohas made from tightly woven cotton offer some degree of protection against sunlight. This reduces the amount of UV that comes in contact with the wearer’s skin.
Also, bright colors (I delve deeper in the next section) make them great for the weather. See, bright colors and prints reflect UV hence reducing its effect on your customers.
Other Alohas, such as long-sleeved Maxi Dresses, offer UV protection. Self-explanatory! Here’s a picture of a well-designed Maxi Dress:
Pro Tip: Opt for UPF (Ultra-Violet Protection) fabrics. These protect harmful sunlight rays 10X better than regular fabrics. Oh, and this will give you a competitive advantage and great margins.
Cansu Seki, Textile Engineer
Bright and Vibrant Prints
These don’t just reflect away harmful UV rays.
In fact, colorful prints are the trademark of Alohas. You’ll definitely spot one a mil away just by looking at the tropical patterns.
If you love the beach, you definitely know the tropical weather brings about sweating. The multi-colored prints help camouflage sweat stains. So your customers look fresh all day long.
This is my opinion. But I kinda feel like colorful prints offer feelings of relaxation and fun. That’s why they sell faster since they complement the tropical weather. Which is also associated with fun and positivity.
Why Hawaiian Clothing is Loved for Tropical Weather
Of course, Hawaiian Clothing is loved for its adaptations to tropical weather. But there’s a whole lotta reasons. They are stylish, colorful, lightweight, and reflect an island lifestyle, and more.
I went a step further to analyze what actual customers say about Alohas. I’ll keep it short and simple:
Perfect for Any Occasion
Long gone are the days when Hawaiian Clothing was known as the official beachwear. Today, Alohas are everywhere, especially during summer.
They can be worn for business meetings. Aloha shirts that come in hard-collar buttoned-up designs go well with dress pants. They can also be paired with blazers for formal events or shorts for a semi-casual vibe.
Again, they are made from breathable fabrics. These keep the wearer warm during drastic weather changes. That said, Hawaiian clothing is perfect for any season. Just remember to throw in a jacket when the weather is too cold, though.
Easy to Pack for Travel
Let’s be honest. 80%+ of your customer base for Hawaiian Clothing are tourists. That’s just it.
If traveling has taught me anything, it’s that packing light makes for a happier journey. Alohas are great because they are made from lightweight materials.
In fact, a single Aloha shirt can fold down to the size of a small paper book. Your customer can pack multiple without worrying about space.
On the other hand, a single denim jacket takes up 4X more space than an Aloha shirt. And is 9X the weight of a Hawaiian shirt.
This makes Hawaiian Clothing an essential for travel junkies in the tropical weather.
Unisex Appeal
Hawaiian Clothing features a slightly oversized cut that flatters almost all body types. Male or Females. Hence, great for couples on a vacation to a tropical island.
Additionally, Alohas portray both masculine and feminine personalities. Depending on how they are paired.
For a masculine look, pair them with Chinos or Shorts. And if you are really into fashion, layer them with a plain tee for a sleek look.
For a feminine look, they go well with high-waisted shorts or a dress. Here’s an example:
Don’t forget the Sarong, which is worn by both males as a shawl and females as a dress.
Expert Tip: You can upsell Alohas with other items in your store to make an extra buck. Necklaces, dress pants, swimwear, and much more.
Tips to Make Your Hawaiian Clothing Stand Out in 2025
Here are the top 4 tips to stay ahead of your competition:
Timeless tip #1: Adopt sustainable fabrics
Sustainability isn’t a fad anymore. It is the way of life. You either jump onto the bandwagon or get left behind.
By sustainable fabrics, I’m talking about organic cotton, bamboo, or other recycled fabrics. The good this is that most sellers are still skeptical about this.
You can take advantage NOW and build a reputation for yourself. No one will be able to compete with you in the Aloha Clothing business in 1 year.
Timeless tip #2: Offer unique prints and designs
I get it. We are not always that talented in designs and crafting mind-blowing patterns. I am too.
But my team here at jaceApparel has the baddest Hawaiian designers on earth. Guys that have been making Alohas for close to two decades now.
We will help you come up with irresistible designs for your Hawaiian clothing. Trust me, customers will be begging you to take their money.
Timeless tip #3: Customize your Hawaiian Clothing
I’m tired of seeing the same Aloha shirt designs on every beach I go to. Customers who love style know this too.
Offer exclusive colorways and embroidered initials to make your clothing stand out. You’ll make more money that will and build a community of loyal customers.
Timeless tip #4: Level social media
Big brands like Rayn Spooner get most of their traffic from social media platforms. Having just a good website isn’t enough in this attention economy.
You need to build a community of followers that will be there for the long run. Start by running marketing campaigns on Facebook and TikTok. Do it right and watch your profits skyrocket overnight.
People Also Ask About How Does Hawaiian Clothing Help With The Weather
1. Is merino wool fabric good for Hawaiian clothing?
Merino wool is great for sportswear but not for Hawaiian clothing. Its heat retention makes it unsuitable for the tropical weather. Plus, it’s heavier than Cotton. This would make Hawaiian Clothing heavier compared to when using the latter.
2. What can I upsell with Hawaiian clothing?
A lot of stuff. You can upsell your Hawaiian clothing with sunglasses, necklaces, swimwear, or sandals. Additionally, you can upsell them with blazers and chinos for corporate target audiences.
3. Can I customize my Hawaiian shirts to reflect my brand’s theme?
Yes! JaceApparel helps you customize your Aloha shirts to reflect your brand theme/vision. You remain authentic in the competitive market and enjoy long-term business sustainability.
4. Where can I buy high-quality custom hawaiian clothing?
Buying Hawaiian Clothing isn’t cheap. Find a reliable manufacturer like JaceApparel and build a sustainable business empire.
Explore Our Custom Hawaiian Shirts – Made For Maximum Tropical Comfort
Looking to partner with the best Hawaiian shirt manufacturer in China?
Then look no further than JaceApparel. We are a TRUSTED Aloha shirt manufacturer with a decade of experience.
We work with 5-star restaurants, travel companies, and small business enterprises. Wherever you are in your business journey, JaceApparel will walk with you every step.
Our teams will source sustainable fabrics. Create breathtaking customization designs. Produce in bulk. And ship directly to your warehouse or customers’ doorstep.
Check out our exclusive Aloha shirts collection here. Ready to make a massive leap towards success? Private labeling, bulk production, and custom detailing all in on. Talk to our customer representative, and let’s bring your vision to life.
Get in touch today, and let’s build a six-figure Hawaiian shirt store.
Source:
1. leelineapparel.com – What Is the Best Fabric for A Hawaiian Shirt?
2. propercloth.com – The Aloha Shirt: History and Style.
3. gohawaii.com – Climate in Hawaiian Islands.