Choosing the best colors for gym clothes is not only a trend but a science as well. The idea is to boost brand sales as well as achieve customer satisfaction.
Gym clothing manufacturers can suggest many colors. However, you have to consider which of the two is suitable for your brand and audience.
Our experts know this and have made this guidebook for you. We help you decide on the right combination of colors to build confidence in your brand. You get the appropriate motivational color choice that can help Lift customer satisfaction.
Keep reading to know which colors will suit your brand.
Table of Contents
7 Best Colors for Gym Clothes
Gym Wear colors are not just aesthetic but militant. Below are some colors that will increase energy and make sweating look cool.
1. Black
Black can hardly be considered an unpopular color in any fashion world. It would also work well even in the gym because it can help conceal the signs of sweating. It can perfectly be paired with any other color with no fear or hesitation. Create a professional appearance of the workout enthusiasts and sportsmen.
2. Gray
Gray is a very subtle color, but it can also be rather elegant. It is available in a wide range, from light gray to dark gray(Charcoal).
Do you know what’s the edge in it? Well, you can combine it with both bright and light colors. Gray is one of the best colors for gym clothes to diversify your collections into darker themes.
3. Navy Blue
Navy blue looks really neat and Smart, especially for trainers. This is very dark, though not as dark as black, and yet it is less flexible. They go well with white, gray, and even neon shades, and I think that’s pretty cool.
It could be used for various forms of gym wear to really feel rather classy.
Expert tip: Navy blue shows professionalism. Many experts believe it will suit gym professionals and coaches.
Surbhi Chawla, Premium fitness clothing brand
4. Red
Next on the best colors for gym clothes list is red, which is cheerful, warm, passionate, and vibrant. In my opinion, it is eye-catching even in a large crowd. Besides, this color looks perfect for the best gym clothes for women.
Red color also energizes the wearer during any form of exercise session. As a brand, you can find yourself in the limelight as red is quite strong in visuals.
5. White
In case you are going for a luxury brand collection then white is surprisingly best. White color gives a clean, clean, and clear look. You do not have to worry about sweat as you can incorporate moisture-wicking fabrics.
Nonetheless, it is best suited for indoor activities or activities that need low intensity. You can reach those individuals who are concerned with a clean and classy style.
6. Bright Neon Colors
Neon colors are very vivacious. A bright and lively color makes it stand out in outdoor or group settings. To the young demographics, neon should be the best color to use when designing gym clothes. This is the direction that activewear has taken; it means that you receive numerous sales.
Marketing idea: Partner with influencers with the right demographics. Bright colors are amusing, and thereby, you sell many products.
7. Earthy Tones
Earthy tones associate you with the ground and mother nature. It complements most of the eco-friendly textiles. They are suitable for brands and consumers who are keen on environmentally friendly trends.
The ascetic consumer is attracted to natural colors because of their stabilizing effect. Build and launch them to establish your eco-friendly brand image. To convene with this, be a part of the movement while grabbing the market attention.
Understanding the Importance of Color in Gym Wear
Color is so much more than an aesthetic thought when it comes to wear at the gym.
So why is color important for something that is beyond fashion?
More to it, color forms a central aspect of motivation, functionality, and branding. This is so because color does count and has a bearing on the performance.
Psychological Impact
Emotion and mood are the protocol when colors are on for workouts. Emotional connotations of colors are as follows:
Red makes one feel powerful enough to carry out their tasks.
Blue – brings a sense of ease and calls for mental clarity, which is great for yoga or pilates.
Yellow promotes happiness. Makes one active.
Black: It also represents authority, status, and confidence and reduces body size.
Study Gymshark similar brands for deeper understanding. You can also search for color psychology to ensure you make the right decision.
Performance impact
Gymwear color also determines the performance of the individual wearing the gym wear. The first that is evident is the Sweat management. Sweat marks are best hidden in darker colors, especially black and navy blue.
They are very appropriate for people engaging in highly intensive physical exercises. On the other hand, bright colors are the name of the game. Their reflective properties enhance security during exercises, especially at night.
The second of these is the all-important aspect of temperature control. Pale color has a heat reflective effect, hence the ability to cool individuals. Instead, darker colors are used in order to absorb heat for those living in colder climates.
How to Align Colors with Your Target Audience?
The first step is to find out what your audience likes, needs, and does. Then, know what you need to know about the audience in order to arrive at the right color.
Demographics: The other aspect of the audience is their age, gender, and culture. These drastically define the best colors for gym clothes they fancy. Neon green is fashionable among the young, and a neutral color will be preferred by many ages.
Activity Type: It’s clear that one needs different colors to perform different activities. Bright colors like red or orange should be used in energetic situations like exercise. Soft colors such as lavender are preferred by yoga and Pilates exercise enthusiasts.
Seasonal Trends: You must position your brand in relation to the season. Apply pastel and light colors for spring and saturated and stormy ones for summer. Slightly darker colors are selling more in the winter.
Selling Advice: Seasonal trends have limited time for sales. Pay attention to sales and inventory management to avoid unsold stock.
Robert-Jan van Beek, Marketing and Brand
Practical Considerations for Choosing Gym Wear Colors
As a business, you need to be able to discern what is possible. Here are several factors that have to be considered when choosing the best colors for gym clothes:
- Manufacturing Feasibility
Some colors require certain methods of dyeing. This, in turn, affects the time and money used in the manufacturing process. Screen Printing and sublimation printing take different amounts of time and money.
The penetration of dyes into some fabrics is less than in others. Synthetic fabrics like polyester look fresh and bright, while natural fabrics dull and fade easily. Colors should not be able to fade after washing or sweating.
- Functionality in Use
They are used during exercise, so the question of sweat-friendly design arises. Black and dark grey are utilitarian for hiding sweating, particularly in vigorous exercises.
But, arguably, color matters for safety, especially when it comes to the outdoors. Light and vivid colors are obvious and perfect for running and cycling.
- Sourcing and Supply Chain
First, you need to learn how to start a gym clothing line. You must select particular dyes for environmental friendliness. This may affect your best colors for gym clothes choice if your branding is environmentally conscious.
First, ask your supplier if he can offer good color quality in large quantities. This has direct implications for your product, your customers, and your brand image.
How to Test and Validate Your Color Choices?
You need to assess and confirm your chosen color before mass production. It will save you costs and hassle. Here’s how to do it.
Step 1) Digital visualization
Now, let us better understand what they look like and make a shortlist. Use digital design tools to create an image of a three-dimensional object.
That way, you can see how they would look when dressed in gym wear. Locate your gym clothing brand name ideas in digital visualization. You can see how your branding will look on them.
Step 2) Focus Groups and Surveys
Regarding your color choices, direct feedback should be sought. Put your digital photos on social networks and carry out a voting pole.
This will help you understand:
- How will consumers be likely to behave?
- What colors are they most probably going to prefer?
You can do it through a sample, but doing it online is less costly.
Step 3) Prototyping and Sampling
A proper selection process also requires prototypes after a selection is refined. Ask the supplier to give your preferred color and the best cloth material for the gym collection. You will learn how your shade of color looks in different lighting conditions.
Pro Tip: Lastly, one should try the wash and temperature tolerance tests. They demonstrate how the product can operate in other regions.
Thoroughly check your prototypes for their sturdiness, comfort, and looks. Once you are done and satisfied and everything seems fine, confirm your color.
People Also Ask About Best Colors for Gym Clothes
1. What are gym motivation colors?
Most of the colors encourage energy and confidence. As for the color scheme, neon colors like red, orange, blue, and black are best. Neon colors can be attributed to the qualities of strength and concentration.
2. Is gym wear profitable?
Gym wear is a mature market, and the existing sellers earn a good profit. However, to earn profits, you need to build a loyal audience. Pay attention to product quality and sourcing costs for good profit margins.
3. What are some reliable gym clothing manufacturers?
Many overseas manufacturers produce good-quality gym clothing. Since 2015, one of the most trusted names is JaceApparel. You can also find a gym clothing manufacturer through Alibaba and Global Source.
3. Where can I find reputable suppliers to purchase gym wear at wholesale prices?
You can do it through a sourcing agent or through a B2B platform. Alibaba, Global Source and Made in China are all good. Nevertheless, at JaceApparel, customers can also avail massive discounts. They also enable you to design gym wear with other various features and branding.
What’s Next
No matter what color you decide to go with, though, the most important thing is the fabric. It should not be easily torn and be sturdy enough to withstand rigorous workouts. JaceApparel is here to make this possible.
All our gym wear is made from high-quality materials. We have GOTS and OEKO-TEX Standard 100 certification. Large manufacturing facilities are available to give you a massive production turnover.
Let’s get connected to overpower the gym apparel market!
Sources:
- coveteur.com –Colors to wear during a workout
- ignytebrands.com – Color psychology for branding