From Magnum Pi to Ben 10’s Grandpa, Hawaiian shirts are all over pop culture. It shows their ENDEARING place in people’s hearts.
And you can use this to get your better parts of the $100.23 Billion shirt market by 2031. Now that’s an OPPORTUNITY if you ask me.
The best part is we’re here with the 10 best Hawaiian shirt brands to show you the way. From here, you can organize with your Custom Clothing Manufacturers to get there.
Build brand customers are LOYAL to and rake in PROFITS like you’ve never seen. Excited?
It’s time to get down to it.

Table of Contents
A Comparative Analysis of Best Hawaiian Shirt Brands
Company | Headquarters | Year Established | Price Range | Employee Count | Rating |
Weekender | Miami, FL | 1960 | Mid-range | <25 | ★★★★★ |
Diamond Head Sportswear | Honolulu, Hawaii | 1976 | Mid-range | N/A | ★★★★★ |
Go Barefoot (1957) | Hawaii, USA | 1957 | Premium | N/A | ★★★★★ |
Aloha Fun Wear | Oahu, Hawaii, USA | 1999 | Mid-range | <25 | ★★★★ |
Kahala | Honolulu, Hawaii, USA | 1936 | Mid-range | 11 | ★★★★★ |
Two Palms | Honolulu, Hawaii, USA | 1992 | Mid-range | 5-9 | ★★★★★ |
Reyn Spooner | Honolulu, Hawaii, USA | 1961 | Premium | 74 | ★★★★ |
Tori Richard | Honolulu, Hawaii, USA | 1956 | Premium | 140+ | ★★★★ |
Tommy Bahama | Seattle, Washington, USA | 1993 | Premium | 2,700+ | ★★★★★ |
Pacific Legend | Honolulu, Hawaii | 1999 | Budget | N/A | ★★★★ |
Bamboo Cay | Camfield Ave, Commerce, CA | 1998 | Mid-range | 20-49 | ★★★★★ |
Sig Zane | Hilo, Hawaii, USA | 1985 | Premium | 11-50 | ★★★★ |
KY’S | Hawaii, USA | N/A | Mid-range | 10-19 | ★★★★★ |
Jams World | Honolulu, Hawaii, USA | 1964 | Mid-range | 51-200 | ★★★★ |
10 Best Hawaiian Shirt Brands
We’ll go through the ten MOVERS and SHAKERS in the best Hawaiian shirt brands one by one.
1. Weekender – Hawaiian with grade 1 performance blends

Based in the US, Weekender has carved out quite a LOVELY CHUNK of the Hawaiian shirt market. They are a sub-brand of Lexbreezy Hawaii. They make their bread and butter in resort Custom Hawaiian Shirts.
Performance-Heavy: Oh, these folks DO NOT go easy on the fabrics just because it’s casual wear. You get “super stretch” blends that shoot up performance. Their Natural Light Is where you see all that good MOISTURE-WICKING in play.
Limited Edition: They launch a bunch of limited-run productions. The SMALL numbers and seasonal releases make the offerings SPECIAL. So, collectors and casual buyers all make a huge fuss about it.
Global Accessibility: You can get bare shirts from ANYWHERE in the world. By design, this one of the best Hawaiian shirt brands are available on eBay, Amazon, Target, you name it. Their Amazon store is all the rage with madly CURATED offerings.
Some of what they sell:
- Hawaiian shirts
- Embroidered shirts
- Pants
2. Diamond Head Sportswear – Locally made Hawaiian shirts with a throwback appeal

These guys hit the ground running in 1976 as part of Kirha Corp. Among Sustainable Clothing Manufacturers USA, they stand out for their commitment to local production and heritage. The parent company was later rebranded to Paradise Found. After a number of businesses maneuvering, they ended up part of Paradise Brands in 2021.
Vintage Vibes: The whole deal hinges on BRINGING BACK these Vintage Aloha shirts. Its big Hawaiian motifs take you back to the 1930s to the 1960s. So, expect to see palm grooves, tropical birds, and geometric patterns.
Premium Materials: Diamond head goes all out despite the RISING COSTS. You are gonna be getting some rayon fabric for some superior drape. That plus they use real coconut buttons to put in some extra FLAIR.
Strategic moving: This brand positions itself as an ACCESSIBLE bridge. Between the premium and affordable. Plus, they are made locally in Honolulu. And taught a heritage running way back almost 100 years.
Some of what they sell:
- Hawaiian Aloha shirts
- Beach dresses
Pro tip: Nostalgia sells. So you can pick a particular era that either speaks to YOU or your AUDIENCE. If you can’t choose, go for the 1960s and ’70s styles.
– Sandeep Popli, Brand strategist Business development
3. Go Barefoot (1957) – A Hawaiian brand with cultural stewardship

Here, you are enjoying the fruits of POST-WAR island ambition. You can trace it to 1946 and it is now one of the BEST Hawaiian shirt brands. Isamu Takabuki, The founder, initially named the company Lolani Sportswear.
Stellar Craftsmanship: You can expect MULTI-GENERATIONAL artistry linked to the family’s legacy. This was their vision from their onset from the founders. Plus, we have been collaborating with LOCAL artists over the years.
US Made: The Reliable T-Shirt Manufacturer USA makes a big deal about being COMPLETELY made in the US. We are talking about designing in Hawaii with manufacturing in California. So you can expect clothes that are made ETHICALLY.
Cultural Stewardship: The brand wears Hawaii’s surf-and-sun heritage PROUDLY on its sleeves. You will notice that they honor the island’s rituals like Luaus. All of this brings attention to the native culture.
Some of what they sell:
- Hawaiian Shirts
- Pullover shirts
- Shorts
- Kids’ Hawaiian Shirt
4. Aloha fun wear – Your go-to for pop culture-relevant designs

Founded in 1999, this brand is Scott Murakami’s pride and joy. He wanted to spread the spirit of Aloha through the products. And they have SUCCESSFULLY made their name out there with A-rated goodies.
High Profile Collabs: Expect to get some LEGENDARY designs from this brand. That’s cause they’ve licensed lots of POP CULTURE-relevant designs. It means you can get Tom Selleck’s Magnum P.I. or even the jungle bird print.
Educational Storytelling: The company comes through as a CULTURAL CURATOR. So they give you detailed feature histories on their website and blogs. For example, they give you all the deeds on the evolution of tapa cloth.
Diverse Fabric Innovation: Their material selection is where it’s at. We are talking 100% rayon and cotton. And they also showcase INDIGENOUS fabrics like kimono silk and palak cloth.
Some of what they sell:
- Hawaiian shirts
- Dresses
- Matching sets
JaceApparel is the best Private Label Clothing Manufacturer for you. Our array of primo fabric selections is simply DIVINE. That includes organic cotton, Rayon, Polyester, Viscose, Silk, Linen, and more.
If you are feeling a bit adventurous, you can get wool or bamboo fiber. MARVEL your customers and increase your COMPETITIVE edge.
5. Kahala – A pioneer in Aloha-themed fashion

George Brangier and Nat Norfleet Began the company in 1936. The OG name was Branfleet, and it was located in Honolulu. Their long heritage means that they are Hawaii’s OLDEST operating apparel company.
Pioneering Aloha Shirt: Kahala has been pushing the envelope on Hawaiian shirt manufacturing. They were out here Using REPURPOSED kimono silk to make the shirts. Plus, as early as the 1950s, they were making Hollywood fashion moments. Their innovative approach has inspired many Embroidered T-shirt Manufacturers to explore creative design techniques.
Local Craftsmanship: The brand has maintained its production in Hawaii. You get a LEGACY that celebrates LOCAL manufacturing techniques. These have been unchanged for almost 100 years.
Global Influence: The company has worked this type of fashion out there. We are talking about SPEARHEADING Aloha Fridays way back in 1966. This has caught on like WILDFIRE becoming a global thing.
Some of what they sell:
- Hawaiian shirts
- Polos & pullovers
- Bottoms
- Women’s Clothing
6. Two Palms – A retro-inspired brand for different budgets

This brand came to life in the 1980s. And they have remained anchored down in Honolulu’s Nimitz Industrial area. From here, they pump out AUTHENTIC Hawaiian apparel.
Made in Hawaii: The entire production, from cutting to final sewing, is done on the island. They remain COMMITTED to maintaining this. Even lots of other brands have been shifting production to the mainland US and other places.
Retro Designs: Open a time machine to those good old vintage palm grooves and floral. You can see these collections like the Golden Vintage. These folks are able to do all this while keeping the designs FRESH for the modern taste.
Diverse Budget: There’s something for EVERYONE here. It doesn’t matter whether you are short on cash or you want to splurge. Yes, expect from $39 to $84 for a shirt.
Some of what they sell:
- Men’s Hawaiian Shirts
- Women’s Dresses and Blouses
- Kids’ Hawaiian Clothing
Insider tip: People care about WHERE a product is made. For example, with Hawaiian shirts you can design them in Hawaii. Even if you’d meet them somewhere else, Hawaii is AUTHENTICALLY tied to the brand story.
7. Reyn Spooner – Quality Hawaiian shirts with exclusive artwork

This blend was started in 1961 by Reyn” McCullough and Ruth Spooner. Since then they have grown to be by the IT name in high-quality Aloha shirts. Their claim to fame? They came up with making crazy CUSTOM surf trunks.
Reverse-Print Innovation: They left jaws on the floor with the reverse print technique. They basically sew the patterns facing the inside. You get UNCONVENTIONAL prints that are not as shouty.
Trademarked fabric: Reyn Spooner gives you mad durable Spooner Kloth™ Fabric. This material comes with mind-blowing qualities like WRINKLE RESISTANCE. It is made up of readily available cotton with polyester.
Exclusive Artwork: Expect to get some hard-to-get hand-painted at work. They start it off like a dope art project with SKETCHES. When they are done, you get basically WEARABLE ART with that Hawaiian vibe.
Some of what they sell:
- Aloha Shirts
- Dresses & Tops
- Clothing
- Polos, Graphic Tees, etc.
8. Tori Richard – The perfect brand for men’s Hawaiian shirts

You can date this brand to 1956. It is named after the founders of Kids, who were called Victoria (Tori) and Richard. And since 1969 there have been all about men’s Hawaiian shirts.
Unique Prints: People come here for their ARTISTIC sense. The brand has a fully-fledged in-house design team to dream up all those FANCY patterns. As a result, they boast over 25,000 exclusive designs.
Legit Fabrications: In the 1970s, the brand introduced Cotton LAWN. We are talking about Egyptian cotton delights similar to Pima Cotton. The shirts that they give you are made from this silk or a blend of PROPRIETARY materials.
Environmental Responsibility: Tori has spoiled over $1 million into GREENER production. That looks like a 154-kilowatt solar power system at its Honolulu headquarters. In 2011, they ramped up their SOLAR juice to 100% of carbon footprint.
Some of what they sell:
- Resort wear
- Men’s Hawaiian shirts
- Dresses and tops
If you want a top tier Cut and Sew Manufacturer, JaceApparel is the way to go. We do everything IN-HOUSE, From Patton making to cutting and final sewing. And the craftsmanship is EXCEPTIONAL.
The seams are put together nicely and with PRECISION. We also use cutting-edge machines to eliminate any waste. Enjoy more repeat clients and see your revenue grow.
9. Tommy Bahama – A lifestyle-focused brand always has a global presence

Now, this is a Seattle-based company established in 1993. But do not let the fact that it is based far from Hawaii fool you. Tony Margolis and his co-founders made sure they always bring out PEAK Aloha fashion.
Lifestyle Branding: Their branding totally sells a vibe instead of just a product. Expect to get something that embodies the spirit of RELAXATION. All this is true across their entire product line.
Global Presence: You can access this best Hawaiian shirt brands’ products in over 160 stores worldwide. Oh yeah, they own these Shops. To SWEETEN the deal in restaurants and bars in 14 of those.
Innovative Marketing: They do not mess around when it comes to their brand VISIBILITY. For example, in 2007, they cooked up their own branded rum. And the accolades that it won brought more ATTENTION to the brand.
Some of what they sell:
- Swimwear
- Beach accessories
- Home décor
10. Pacific Legend – A quality forward with good customer support

In 1999, Pacific Legend was born. They have blossomed into the premier name in EXPORTING real Hawaiian clothes. Plus, over the years they have cultivated an ENTICING catalog ranging from women to kids wear.
Customer Support: Their customer service is on point with clear contact information. If you want to hit them up in their Honolulu base they’ve publicly DISCLOSED the location. And the best Hawaiian shirt brands pride themselves on solving issues SATISFACTORILY.
Commitment To Quality: These guys use 100% cotton on their shirts. Translation? You enjoy super COMFY and DURABLE goodies. Plus, their construction is IMPECCABLE, giving quality.
Fusion Designs: They throw in modern and traditional designs in their cook-up pot. That gives you wear that speaks to modern fashion and is still TIMELESS. This balance truly sets the brand apart.
Some of what they sell:
- Hawaiian shirts
- Women’s island wear
- Kids Clothing
- Accessories
Industry secrets: Brands sometimes forget that customer service can make or break your business. Your customers wanna feel VALUED, after all. So have a dedicated and WELL-TRAINED team that handles any problems pronto.
People Also Ask About Best Hawaiian Shirt Brands
1. How do you differentiate premium Hawaiian shirt brands from budget alternatives?
On word: FABRICS. This is the key difference between premium and budget Hawaiian shirts. On the HIGH END, they use silk, premium cotton, and other proprietary blends. The other thing to look out for is the CONSTRUCTION quality.
2. How do Hawaiian shirt brands tailor their strategies to target specific demographics?
It all begins with lunatic amounts of MARKET RESEARCH. It allows them to analyze the demographics and sort them by age, gender, income, and location. From here, they use things like designs, social media, influencers, and brand language designed for these segments.
3. Can my brand get private label services for custom branding in Hawaiian shirts?
YES you can absolutely get loads of private label services out there for your brand. There are So many companies out there depending on YOUR NEEDS. JaceApparel is a good example of a tried and tested company in Hawaiian shirts.
4. What quality control measures are in place during manufacturing of Hawaiian shirts?
A lot of high-level manufacturing plants check for fabric SHRINKAGE. They also ensure consistent COLORFASTNESS. These companies also keep an eye out for seam strength and overall construction.
What’s Next
Creating a business that stands among the best Hawaiian shirt brands is within reach. As leading T-shirt Manufacturers, JaceApparel offers unparalleled expertise in the industry. With JaceApparel, you are the number one private label manufacturer in the game.
Enjoy full scale consultation from design all the way to prototyping. Your designs are brought to life in a production facility with all the latest bells and whistles.
And quality mishaps are not an issue with our eagle-eyed QC team. You also get next-level Clothing Packaging with premium materials.
Build a brand based in the market with QUALITY products. Have customers go crazy over them and shoot up your REPUTATION. We have a free quote waiting for you. Get it TODAY.
Sources:
Verifiedmarketresearch – Global Shirt Market Size By Gender
Reddit – Aloha Shirts. Rank um.
Quora – Where are the best places to buy Hawaiian shirts?