There is a thin line between accomplishing success in hunting and utterly failing. Choosing the right equipment is crucial, and hunters are sophisticated about it.
Wait, if you are planning to launch a hunting apparel brand. Every tiny detail of your designed hunting apparel can make a difference. Your sportswear manufacturer should understand these small details too.
You need to learn about the best outdoor hunting clothing brands to avoid minor mistakes. Is it a lot of work? Well, no worries. We have compiled a list of the top ten best hunting clothing brands.
You can learn what makes them best and how to use their formula in your collection. Remember, our experts have also highlighted the areas where you can shine. After reading this, you can take your hunting clothing brand to the next level!
Don’t stop! Keep moving to read the list of the top 10 best hunting clothing brands.

Table of Contents
List of the top 10 best hunting clothing brands
Brand | Location | Pros | Key Highlights |
Sitka Gear | Bozeman, United States | High-tech fabrics, durables, and insulation. | Advanced Gore-Tex & Optifade camouflage patterns |
KUIU | Dixon, California, United States | Ultralight and breathable apparel. | Specializes in backcountry hunting gear. |
First Lite | Hailey, Idaho, United States | Moisture-wicking and scent-control Merino wool layers. | Blends natural merino wool with modern technology |
Under Armour | Baltimore, Maryland, United States | Lightweight, Windproof, and water resistant. | HeatGear and ColdGear technology to control temperature. |
Kings Camo | Lindon, Utah, United States | Budget camo that is versatile for all-terrain. | Great camo patterns for different environments. |
Browning | Morgan, Utah, United States | Long-lasting camo that is a good fit for multi-layer systems. | A legendary firearms provider with quality hunting apparel. |
Pnuma Outdoors | Stonewall, Texas, United States | High-end camo equipment for harsh conditions. | Hydroshield waterproofing & heat retention. |
Mossy Oak | West Point, Mississippi, United States | Versatile, inexpensive, and effortlessly classic. | One of the best hunting clothing brands for men |
Härkila | Denmark | Designed for harsh European hunting locations. | Outstanding clothes with Gore-Tex & PrimaLoft insulation. |
Swedteam | Länghem, Sweden | Best for harshly cold regions, durable, and waterproof. | One of the best European hunting clothing brandsfor Nordic hunting. |
7 Best Hunting Clothing Brands
Making quality hunting clothing is a commitment to the hunter’s legacy. Here are the best hunting clothing brands that excel in it.
1. Sitka Gear – Best clothing brand for Extreme Weather Hunting

Sitka Gear began operations in 2005 and became a market leader. Its hunting apparel uses patented OptFade concealment designs and GORE-TEX technology. You pay for quality, and it is among the expensive hunting clothing brands.
Sitka hunting clothing offers comfort and technology. When it comes to mobility, Sitka hunting gear is best. Serious hunters appreciate its design, quality, and performance.
Best Known For:
- The ability to use optimized camouflage patterns in various terrains. Popular patterns such as Optifade reduce visibility for a significant number of animals.
- Intense layering systems offer protection on all ground. This aspect makes them better among hunters, particularly under adverse climatic conditions.
- GORE-TEX® guarantees water resistance and protection under the most extreme rain conditions. Insulation offers increased security.
Primary Products:
- Jetstream and stratus jackets (designed for extremely cold weather hunting)
- Activewear for hunters ( lightweight and breathable base layers)
- Waterproofed clothing
Design Advice: Focus on the mobility of hunting apparel in your brand. You can market it for specific games like spot-and-stalk hunting.
Nathan Men, Outdoor/ hunting/ Fishing apparel supplier
2. KUIU – Perfectly designed Clothing brand for Backcountry & Mountain Hunters

Kuiu is a direct-to-consumer brand that offers lightweight hunting equipment. Backcountry hunters love it for its mobility, breathability, and packability. The brand ensures that the specific equipment is designed for fast-paced efficiency.
They stand out in durable hunting gear for extreme weather conditions. KUIU has taken the hunting world by storm, offering direct-to-consumer pricing. New brands need strong R&D to match their innovation.
Best Known For:
- Ultra-lightweight Hunting Gear is Perfect for long-distance trekking. You should also focus more on reducing the weight of your branded gear. Follow KUIU’s lightweight yet durable model.
- Durability is their main feature. They use Toray Japanese fabrics, known for their high strength-to-weight ratio. Their selection of high-end performance fabrics is remarkable. Here’s another durable fabric called Ripstop Nylon Fabric, read more here.
- Weather-resistant: It is designed to handle snow, rain, and wind. Exceptional breathability helps reduce fatigue on long hunts and prevents overheating. Excellent layering for hot and cold weather.
Main Products:
- Axis Hybrid, Super Down Pro. High-altitude hunting clothing.
- Mountaineering camo softshell jackets.
- Backcountry expedition rainwear.
Suggested Reading:
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3. First Lite– One of the best Hunting Clothing brands with Silent & Odor-Free clothing

First Lite is well known for introducing Merino Wool into hunting apparel. The brand specializes in quiet, scent-blocking, and moisture-wicking gear. Its temperature-regulating hunting apparel is one of the best. Its performance-centric apparel makes it a go-to brand for backcountry hunters.
Best Known for:
- Scent Control: Merino wool works as a human odor barrier. Smell retention is excellent for extended hunting trips.
- Temperate-regulating: Merino wool base layer. Wool will warm you in a cold environment but cool you down if it’s hot. It offers a great soft and warm feel while offering excellent insulation.
- Silent Hunting Gear: Stealth gear for Close Quarters Combat (CQC) style hunting. Ideal for treestand and bowhunters who require movement without sound.
Main Products:
- Merino wool middle layers (Wick, Kiln, Furnace series).
- Solitude jacket and Uncompahgre with insulated outer layers.
- Quiet hunting pants and rain gear.
Expert Advice: You should focus more on Natural Fibers such as Merino Wool. Synthetics are not always better than Merino’s. Build odor-resistant and breathable alternatives.
Hawk Young, Supplier for Outdoor and Urban apparel
4. Under Armour – High-Performance clothing for Physically Active Hunters

Under Armour is already known as a global GYM CLOTHING brand. However, it also has a specialized hunting line. Traditional hunting brands have little to no focus on athleticism. However, Under Armour applied its sportswear technology to hunting apparel. They are focusing on lightweight, temperature-regulated, and moisture-wicking performance apparel. Check the guide about Top 6 Competitors of Under Armour.
Best Known For:
- Sportswear Integration in hunting clothes is best for active hunters who move a lot. Stylish camo patterns for sports and casual wear. Perfect for physically active hunts such as mountain deer hunting.
- Affordability: Under Armour is cheaper than premium brands. Not every piece of high-quality hunting clothing has to be pricey. Best for hunters who are concerned about their budget.
- Moisture-wicking technology keeps the hunter dry even when he is sweating. Their clothes provide good warmth without excessive volume, as they are lightweight. They are also breathable and quick-drying. Read this post about Coolmax Fabric, your go-to choice for performance apparel and outdoor gear.
Main Products:
- Athletic-fit camouflage Jackets
- Performance hunting thermal layers.
- Hunting trousers. (Great Mobility)
5. King’s Camo – Hunter Clothing brand with budget-friendly options

King’s Camo is a relatively inexpensive hunting brand. Its camouflage designs are excellent quality for the Western region’s terrain. Due to its reasonable rates, it captures the attention of casual and novice hunters. King’s Camo uses a strong yet lightweight material for Lightweight camouflage.
Best Known For:
- Best for new hunters: King’s Camo is affordable yet functional gear. It offers a lower price point for high-quality camouflage and performance.
- Designed for open country: Western & Mountain Camouflage Patterns. It excels for these specific terrain hunters.
- There are multiple choices for different landscapes. The consumer gets specific patterns tailored for various terrains. It is considered one of the men’s best hunting clothing brands’ features.
- Good Fit for All Body Types: This brand has a more relaxed fit than slim-cut brands. It is practical, comfortable, and provides high performance. It is perfect for extended walking hunts.
Main Products:
- Waterproof Hunting jackets
- Hunting pants
- Lightweight layering styles.
Design Advice: Launch designed collections based on specific terrain. Hunters love to make their clothing more invisible to the animals. You can use screen printing and sublimation printing for design adaptation.
6. Browning – One of the best hunting clothing brands for men with a classic look

Browning is a classic shooting and hunting equipment brand. Initially, it was just a firearms brand that existed since the 19th century. Although very popular for its guns, the company has also built up a good name for hunting clothes.
Browning is considered one of the best upland hunting clothing brands. Its design and performance perfectly match big game hunting. Upland bird hunters and waterfowl hunters appreciate its clothing. Its hunting clothes provide endurance, comfort, and protection in any condition.
Best Known For:
- Durability: It is made of durable materials that will last for years. Hunting gear is designed to endure rugged terrain and weather.
- Waterproof and Windproof: Dependable all-weather hunting apparel. Several of their bibs and jackets feature waterproof membranes and wind-proof technology.
- Value for Money: You get a good return on investment. Browning gear is constructed to endure so hunters can rely on gear season after season.
- Traditional and Modern: The best of both worlds. Their gear marries traditional hunting styles with the latest in performance materials. It is perfect for customers who want traditional, natural-fitting hunting gear.
- Versatility: The consumer has an advantage in using it in different applications. Its free-movement, ergonomic design allows it to be used for many hunting species. It will be used in all hunting scenarios, from deer stalking to shooting waterbirds.
Main Products:
- Waterproof coats and bibs
- Hunting vests with adequate storage
- Insulated jackets
Expert Advice: Browning has a long heritage and legacy to build trust. You should also work on building brand recognition and loyalty from the start.
7. Pnuma Outdoors – Brand that provides the Best hunting clothes for cold weather

Pnuma Outdoors is a new high-end hunting clothing brand. They are producing rugged, weather-resistant hunting gear with a lifetime guarantee. Pnuma Outdoors is an elite hunting company with the most cutting-edge insulation. It’s particularly favored by cold-weather hunters who require hunting gear that can withstand.
Best Known For:
- Lifetime Warranty: Pnuma Outdoor is very confident in its product range. It uses strong clothing fabric that is resistant to breakage.
- Built for year-round use: You can use their clothing again and again. It has water resistance and Windproof Materials, which provide insulation without restricting movement. Hunters can get ahead in the stalking game.
- Best-in-Class Cold-Weather Gear: It offers lightweight insulation without bulk. Strong insulation is perfect for extreme cold-weather hunting, such as hunting in Alaska.
Main Products:
- Cold-weather hunting apparel.
- Performance base layers.
People Also Ask About Best Hunting Clothing Brands
1. How to choose hunting clothing?
Hunting clothing depends on various factors. First, check what specific camouflage you need, as your terrain defines it. Second, weather protection, noise reduction, and fit and mobility should be considered. Pay attention to storage and functionality.
2. Who makes the best shooting sports clothing for men?
Some of the best hunting clothing brands focus on recoil absorption & tactile design. Beretta, Browning, and Sitka Gear are among them. Under Armour also provides lightweight performance wear for target shooting.
3. What are some high-end outdoor gear manufacturers?
Kuiu, Leeline Sports, First Lite and JaceApparel are some outdoor gear manufacturers. They focus on producing lightweight yet durable and functional apparel. Filson is also a trusted name that provides stylish hunting and outdoor clothing.
4. Do manufacturers of camouflage hunting attire muffle the sounds of fabric and zippers?
Yes, High-End hunting brands focus on reducing zipper sound and fabric noise. They try to use ultra-soft materials to minimize movement rustling. Silent magnetic closures are also handy, unlike Velcro or plastic zippers. Some manufacturers add matter or soft touch finishes on the outer layer to absorb sound.
What’s Next
All of these brands focus on quality, functionality, and design. These are the essential parts of all the best hunting clothing brands. You also need to pay attention if you want to compete with them.
JaceApparel gets you firm quality control through our supervised production. Each hunting clothing piece undergoes strict inspection before packaging.
Drop a message to start producing high performance hunting apparel!
Sources:
- outsideonline.com– Why hunting apparel is the best technical clothing?
- fieldandstream.com – Does high-end hunting clothing worth it?
- blog.redmondhunt.com – Top 5 best hunting clothing brands