Cycling is a growing sport, and the numbers back it up. It is currently valued at USD 2.19 billion as of 2024. And you can throw in 5.69% annual growth as we head for 2032.
I bet this is putting smiles on a lot of entrepreneurs as OPPORTUNITY is in the air. But knowing the RIGHT brands to buy from or model after is not easy.
And that is why we bring you goodies in the form of the top 10 Australian cycling clothing brands. So, working with your Sportswear Manufacturer becomes EASY.
Enjoy MORE customer satisfaction and loyalty. Time to get this ball rolling.
Table of Contents
A Comparative Analysis of Australian Cycling Clothing Brands
| Brand | Headquarters | Year Established | Price Range | Employee Count | Avg. Rating |
| Soomom | Sydney, AU | 2023 | Budget–Mid | ~10 | ★★★★★ |
| Le Col | London, UK | 2011 | Mid–Premium | ~50 | ★★★★★ |
| Caffeine & Cranks | Klampenborg, Denmark | 2015 | Mid | ~8 | ★★★★★ |
| Kalas | Czech Republic | 1969 | Budget–Mid | ~100 | ★★★★ |
| Velocio Australia | Melbourne, AU | 2017 | Premium | ~15 | ★★★★★ |
| Castelli | Fonzaso, Italy | 1876 | Mid–Premium | ~200 | ★★★★ |
| Pas Normal Studios | Copenhagen, Denmark | 2014 | Premium | ~35 | ★★★★★ |
| Universal Colours | London, UK | 2014 | Premium | ~12 | ★★★★ |
| Black Sheep | Queensland, Australia | 2010 | Mid–Premium | ~20 | ★★★★★ |
| MAAP | Melbourne, AU | 2014 | Premium | ~30 | ★★★★★ |
| Rapha | London, UK | 2004 | Premium | ~400 | ★★★★ |
| Attaquer | Sydney, AU | 2013 | Mid–Premium | ~18 | ★★★★★ |
| Santini | Bergamo, Italy | 1965 | Mid–Premium | 150 | ★★★★★ |
| Paul Smith | London, UK | 1970s (cycling line 2016) | Premium | 1 000+ | ★★★★★ |
| Pedla | Victoria, AU | 2010 | Mid–Premium | ~10 | ★★★★ |
Best 10 Australian Cycling Clothing Brands
Okay. Let us dissect the top 10 Australian cycling clothing brands in the game and see what they are doing well.
1. Soomom – A cycling apparel brand with a focus on women
Judging by their popularity, you would not believe that the brand has only been around since 2020. This was an answer to the ever-RISING costs in the premium cycling gear scene. You can feel the COASTAL inspiration sprinkled all over the brand.
Reflective Tech: Their printing process is out of this world. The result? You get things that remain visible throughout the day and SHINE at night. So riders can rely on enhanced SAFETY.
Women-Centric Engineering: Soomom understands there is an UNDER-REPRESENTATION of women in this market. So, they have developed the likes of Nexus Magnetic Buckle Bib Shorts to address this. Through this, they are ELEVATING women in cycling.
Comprehensive Warranty: Expect a ONE-YEAR warranty that goes all out on manufacturing defects. We are talking about stitching issues, fabric flaws, and elastic failures. Unlike many Australian yoga clothing brands that offer limited coverage, Soomom doesn’t cut corners with their protection. And they don’t WASTE your time with a promised 10 business days turnaround on claims.
Some things you can score:
- Cycling Jerseys
- Bib Shorts
- Jackets & Gilets
2. Le Col – Prograde fits with British Precision
Although it is a certified Australian brand, Le Col was founded in the UK. They do not hide the fact that they are a PREMIUM cycling brand. On top of being one of the best Sportswear Manufacturers in the UK & Australia. They have dominated the global market at large.
International Express Delivery: International shipping is a breeze with services like DHL. The dispatch orders are within a 1-to-5-day window. And if you SPLURGE over AUD 275, you can expect some FREE shipping.
Returns Policy: They roll out an EASY-GRASP policy in case of any issues. It just needs to be within 60 days. Although Australians get it for free, you might need to pay something INTERNATIONALLY.
Prograde Aero Fits: You will marvel at their TECHNICAL prowess. We are talking 80% Nylon Spandex, 20% elastane and 80% polyamide/20% elastane blends. They fit all TOGETHER with pro cyclists.
Some things you can score:
- Jerseys
- Bib Shorts & Tights
- Gilets
- Base Layers
Pro tip: You can easily stand out among the competition with a hassle-free returns policy. People really have the AMBIGUITY and REJECTIONS that most businesses have.
3. Caffeine and Cranks – A community-heavy cycling clothing brand embracing meme culture
In 2017, Caffeine and Cranks came onto the scene hot! They’ve grown to be known for fusing irreverent humor and PERFORMANCE-DRIVEN design.
Meme-Driven Threads: Caffeine & Cranks takes meme internet culture to a whole NEW level. This is all VISIBLE in their designs that are reimagined to MODEL appeal. Pay Rego Jerseys and Anti-Bonk Jerseys are easy examples.
Performance Core: They are not all jokes, though, as performance is imbued in the designs. Checking fits like their Core Bib Shorts shows all this to the max. In this and other clothes, flatlock stitching MINIMIZES chafing and flexibility.
Community-Centric Launches: The hype around their drops is real. China cycling clothing brands typically rely on mass production schedules, Caffeine & Cranks use their communities to build and get feedback, which they put into their launches. For example, customers with mid-ride energy dips have something.
Some things you can score:
- Jerseys
- Bib Shorts
- Baselayers
4. Kalas – A private label-ready solution with European roots
Founded in Tábor, in the Czech Republic., Kalas has spread its wings to CONQUER the Australian market. Čestmír Kalaš, a former cyclist, started it. So, you can bet your MONEY that they know their STUFF.
Custom Design Service: These folks do not just give you READY-MADE designs. If you have one of the custom fits, they can make it happen. And their minimum order quantities are waaay BELOW industry standards.
Sustainability-Driven: Here, you get an “all under one roof” philosophy. It is all about CHOPPING DOWN emissions. On top of it, they are big on ECO-FRIENDLY inks and reducing waste. Interestingly, while Australian hoodie manufacturers typically fragment their production chains across multiple locations, Kalas has mastered the art of centralization – a strategy that yields both environmental and quality control benefits.
White Labeling: Big-buck names like Morgan Stanley all go to them for solutions. Their white-label agreements give people the ability to leverage their ENTIRE manufacturing tech. Yes, that includes all the good stuff, like sublimation printing, precision stitching, and more.
Some things you can score:
- Gilets
- Base Layers
- Jerseys
JaceApparel is a Private Label Clothing Manufacturer ahead of the pack. You get full-on customization ranging from MATERIAL SELECTION (organics & synthetics) to sizing options.
Do you want a specific color that fits your brand? We even give you custom PANTONE MATCHING. Build a brand that stands out and enjoys ORGANIC marketing.
5. Velocio Australia – A sustainability darling with women’s designs at heart
This brand came out with guns blazing in 2014. Described as a DISRUPTION in the space, they started with women’s-specific fits. And the co-founders, Brad Sheehan and Olivia Dillon have done an EXCELLENT JOB with this.
Risk-Free Trials: Expect a dope 30-day trial on all products. This program allows people to TEST their gear and threads WITHOUT committing. Just don’t tear them if you wanna get FREE RETURNS.
Sustainability Champs: You will be swimming in all SUSTAINABLE fabrics. In stark contrast to mainstream T-Shirt Manufacturers Australia who rarely venture beyond conventional fabrics, Velocio crafts performance gear from astonishingly innovative sources. We are talking about radical fits made from the likes of POST-CONSUMER paper. And they even put the good old Spandex vs Lycra to bed.
Women-Centric Design: Velocio stands on business with their patented Fly-Free bib. These are geared towards women. Think of designs that they can relieve themselves from mid-ride without removing.
Some things you can score:
- Bib Shorts
- Base Layers
- Jerseys
Suggested Reading: Top 10 Sportswear Manufacturers in China Deliver Unbeatable Value
6. Castelli – A brand with custom fits and all-weather cycling clothing
Milanese tailoring house started in 1876. Over the years, they grew and EVOLVED into a fully fledged cycling apparel powerhouse. And they changed their name to Castelli honoring Maurizio Castelli’s VISIONARY leadership. Since it has roots in Milan, it can easily stake a claim in the list of top-tier Italian Cycling Apparel Manufacturers.
Full Custom Design: The company welcomes you with a fully BESPOKE solution. You just need to order 10 pieces per style. That is married with FREE DESIGN consultation
Pro Race Clothing: You get clothing engineered to give pro athletes a COMPETITIVE EDGE. Yes, that includes wind-tunnel-tested fits like the Aero Race 8S Jersey. These gnarly things SAVE riders 24 watts at 40 km/h.
All-Weather Solutions: Worries about TOUGH WEATHER are met head-on here. With the likes of the Gabba jacket, you can be sure to ride in all weather. And COLLABORATIONS with top designers like Cervelo TestTeam mean you get GREAT gear.
Some things you can score:
- Jerseys
- Bib Shorts
- Jackets
- Gilets
Insider tip: If you want to build a brand that dominates the cycling NICHE, feedback is king. You wanna work with potential clients like PRO CYCLISTS to improve design quality.
– Samuel Copeland, Global Sourcing & Private Brand
7. Pas Normal Studios – A collaborative hero with adventure kits
Although this band has its headquarters in Copenhagen, they are FIRMLY planted in Australia. Pas Normal Studios (PNS) was started in 2015. Since then, they have made a name for themselves with Scandinavian MINIMALISM.
Their approach to quality athletic wear shares similarities with Canadian Clothing Manufacturers known for their durability and technical expertise, particularly in their Montréal community initiatives.
Collaborative Designs: PNS has a knack for drawing in TALENTED designers. That’s how they end up creating LIMITED-EDITION gear. You can see this in the Porter-Yoshida & Co. collab.
Adventure Kits: Cutting through UNPREDICTABLE weather is made a breeze with the offerings. That is all thanks to materials that are breathable, abrasion-resistant fabrics. Some of these materials include Windtex Pro Membrane.
Community Initiatives: It seems that they are on a mission to EXPAND cycling. To this end, they also offer GENDER NEUTRAL to draw in everyone. PNS also organizes cycling GROUPS spanning from Montréal to Manila.
Some things you can score:
- Speedsuits
- Arm & Leg Warmers
- Socks
- Jerseys
Recommended Reading:
Best 10 Sportswear Manufacturers in Germany Revolutionizing Athletic Wear
Top 10 Hoodie Manufacturers Europe: Increase Margins by 25%
10 Top Italian Sports Clothing Brands: Sporty Chic Alert
8. Universal Colours – A big name in Australian cycling with the circular economy at heart
Here, the story started in 2020. Behind the brand was a team of cyclists burning with passion. They have since risen quickly to stand at the top among Australian cycling clothing brands.
Sustainable Manufacturing: Oh, you DON’T have to worry about wrecking the planet. The brand collaborates with Bluesign®-certified factories. And over 90% of fabrics come from all the RIGHT places.
Circular Economy: Universal Colours has developed a sick REPAIR SYSTEM. The whole idea is all about EXTENDING product lifespans. Their “take-back” program is also something to look out for here.
Community Advocacy: They are part of the 1% for the Planet. What that means is they give out 1% of their annual profits to ENVIRONMENTAL CAUSES. Yes, that includes the likes of The Bike Project and Action for Conservation. Their commitment extends to working with select UK Clothing Manufacturing Companies that share their environmental values. Creating a network of sustainable production partners.
Some things you can score:
- Bib Shorts
- Tights
- Jackets
- Base Layers
As the Top Cut and Sew Manufacturer, JaceApparel brings their A game. You will get ETHICAL PRODUCTION from the most skilled artisans in the industry. Expect FULL adherence to Fair Trade, Bluesign®, and so much more.
We also use precision techniques and the LATEST TECH for our cutting. That means zero materialism and increased production efficiency. Build a sustainable brand and grow your PROFITABILITY.
9. Black Sheep – Your home for limited drops and custom team wear
Hailing from Queensland’s Gold Coast, Black Sheep has brought an air of rebellion to the game. This certified disruptor is on a mission to celebrate INDIVIDUALITY.
Limited Drops: There is a big focus on pumping out LIMITED EDITIONS from this brand. We are talking about the likes of GRAFFITI-INSPIRED jerseys or floral bibs. Every project celebrates a specific theme, like merging cycling gear with mental health.
Grassroots Engagement: Past the merch, they help create GLOBAL CONNECTIONS. That is all thanks to their International Cycling Club. It is as easy to lock into catching a rider in Brisbane as it is in Bangkok. And they are also known for EVENTS like ManRide.
Custom Team Wear: And if you wanna make the fits YOUR OWN, they’ve got you!! Their tailored design solutions mostly face CLUBS. The brand will work closely to give you high-resolution DIGITAL MOCKUPS.
Some things you can score:
- Jerseys
- Bib Shorts
- Gilets
- Arm & Leg Warmers
10. MAAP – A dope Australian cycling is a superior shopping experience
Oliver Cousins and Jarrad Smith blessed us with this hidden gem. It is born from Melbourne’s vibrant design scene. And this is how they’ve challenged traditional cycling aesthetics. They bring in a touch of STREETWEAR.
LAB Stores: These people give you the well-celebrated LAB Stores. It transcends the traditional retail shenanigans. They have set it up as HUBS for cyclists to CONNECT through curated events and group rides.
Sustainability: Sustainability is not a name for MAAP. This maverick brand works with Bluesign® to keep their impact on the environment on the DOWN LOW. Plus, through their Off-Cuts initiative, they keep materials from DUMP SITES.
Ambassador Programs: These folks give people a chance to be GLOBAL ambassadors. This initiative helps spread their name to the grassroots. As a result, you can feel their REACH on micro-influencers all over.
Some things you can score:
- Jackets
- Vests
- Base Layers
- Gloves
Useful nugget: A lot of GROWING brands ignore this, but micro-influencers can boost your business big. These are on social media with moderate to small, COMMITTED followings. Consider using them instead of ads.
People Also Ask About Australian Cycling Clothing Brands
1. What’s the best way to pitch to local bike shops as a new brand?
The best way to pitch to your LOCAL bike shop is to use mutual community engagement. Here, you are going to rely on sponsoring an initiative like cycling events and workshops. This approach combines MULTIPLE things, like cultivating RELATIONSHIPS and offering FREE samples.
2. Which trade shows can I get Australian cycling clothing brands?
The biggest name to find Australian cycling clothing brands is Sea Otter Australia. You will be participating in the best B2B industry trade show. Other events to watch out for include SPOKEN and the Sustainability Expo. If you are in Sydney, the International Sourcing Expo Australia is worth a look.
3. Can Australian cycling clothing brands provide OEM services?
Yes. You can snag loads of useful OEM services from Australian cycling clothing brands. They TAILOR-MAKE your orders to your needs. A good amount of research and consideration is needed, though.
4. How do you mitigate risks in long-term contracts with cycling clothing brands?
The best counter for risks in LONG-TERM contracts is clear terms. Other big saves include having FLEXIBLE exit clauses and fixing performance benchmarks.
What’s Next
Creating a cycling apparel brand that rivals the top Australian cycling clothing brands? That is now within reach. Just hit up JaceApparel, the leading private label manufacturer.
You will enjoy full-on DESIGN CONSULTATION and help. So, bringing your custom designs or prototypes to life is easy.
Plus, your goods are cranked out in a state-of-the-art facility. And the quality is underscored by a superstar QC team.
The entire process is ETHICAL and SUSTAINABLE, as you can see in the clothing packaging.
Breakthrough into this competitive niche with the best products and strengthen your image. What are you waiting for? Get your FREE QUOTE today.
Sources:
Fortune Business Insights – Cycling Apparel Market Size, Share & Industry Analysis
LinkedIn – Top 10 most popular cycling apparel brands 2025
LinkedIn – Top 10 Cycling Apparel Innovation Brands
