If you are hip with fashion, North Face must have come up on your radar. It’s the brand all the UK rappers wear!
And there are plenty of these SIMILAR brands out there, making up an industry that you can emulate.
Why, you ask? Because the luxury outerwear market is expected to reach about 22 billion by 2027.
Luckily for you, we will bring out 10 of the best brands, like North Face, and even do a COMPARATIVE ANALYSIS on a table. So, you know how to coordinate with your custom jacket manufacturer.
Improve the quality of your branding and enjoy customer loyalty like never before.
It’s time to dig in.

Table of Contents
Top 15 Brands Like North Face – A Comparative Analysis
Company | Headquarters | Year Established | Price Range | Employee Count |
Patagonia | Ventura, CA, USA | 1973 | Premium | 1000+ |
Columbia | Portland, OR, USA | 1938 | Mid-Range to Premium | 1500+ |
Mountain Hardwear | Richmond, CA, USA | 1993 | Premium | N/A |
prAna | Carlsbad, CA, USA | 1992 | Mid-Range | N/A |
REI Co-op | Seattle, WA, USA | 1938 | Mid-Range | 200+ |
Helly Hansen | Oslo, Norway | 1877 | Premium | 800+ |
Salomon | Annecy, France | 1947 | Mid-Range to Premium | 1200+ |
Jack Wolfskin | Idstein, Germany | 1981 | Mid-Range | 700+ |
Berghaus | Sunderland, UK | 1966 | Mid-Range to Premium | N/A |
Canada Goose | Toronto, Canada | 1957 | Premium | 500+ |
Black Diamond | Salt Lake City, UT, USA | 1957 | Premium | 600+ |
Snow Peak | Tsubame, Japan | 1958 | Premium | N/A |
Backcountry | Park City, UT, USA | 1996 | Mid-Range to Premium | 800+ |
Outdoor Research | Seattle, WA, USA | 1981 | Mid-Range | ~200 |
Marmot | Rohnert Park, CA, USA | 1974 | Mid-Range | N/A |
Best 10 Brands Like North Face
1. Patagonia – Your go-to for sustainable luxury outdoor wear

Yvon Chouinard is the mastermind behind Pentagonia. He is an environmentalist businessman who started the company in 1973. As a result, the company has grown to become the market leader in sustainable luxury wear.
Repair & Reuse: You get PROPER repair through their worn-wear program. They wanna extend the life of their products as much as possible. Pentagonia’s repair facility is the BIGGEST in North America of its kind.
High-quality: They are known the world over for their functionality and durability. Expect to get super advanced fabric technologies like GORE-TEX and H2No. You’ll also get reinforced stitching and durable water-repellent (DWR) coats.
Real sustainable efforts: It is not hard to see their COMMITMENT to sustainability. They give away 1% of their sales to GRASSROOTS environmental efforts. Patagonia has also even taken folks to court to protect public lands. Read more about Sustainable Clothing Manufacturers USA now.
Product sold:
- Jackets
- Fleece
- Vests
- Rainwear
- Pants
- Shorts
2. Columbia Sportswear – The way to go for innovative and accessible outdoor wear

Otherwise, just known as Columbia, the company was started in 1938 by Paul Lamfrom. With roots in Portland, Oregon, They have EXPANDED to take over global outwear. The company is known for its innovations and ACCESSIBILITY.
Customer Support: Customer focus is not a gimmick here. Expect to get a 24/7 virtual agent. You also get live agents from 5 am to 8 pm PT daily.
Fabric Technology: Columbia’s innovations are known as fabric INNOVATIONS. These include Omni-Tech Technology, Omni-Heat Technology, and Omni-Heat Infinity. They are so good that they’ve been adopted in the SPACE INDUSTRY.
Innovative Designs: The company has a bunch of envelope-pushing designs. We are talking about things like the Women’s Trailblazer Collection. These are geared towards hikers and OUTDOOR ENTHUSIASTS. Here’s a detailed guide about Columbia vs North Face Jackets.
Product sold:
- Jackets
- Rainwear
- Fleece
- Insulated Outerwear
- Hiking Boots
- Running Shoes
Pro hack: Investing in dope fabrics can definitely push a brand to a DIFFERENT LEVEL. This is extremely expensive for a SMALL business. So, consider working with a private label manufacturer for development costs.
– Silvia Mazza, Textile product & materials development
3. Mountain Hardwear – Well suited to mountaineering enthusiasts.

Founded in 1993, Mountain Hardwear. From their Berkeley, California base, they have grown to global significance. They are the big name for mountaineering equipment and clothing. Mountain Hardwear is pretty sweet for outdoor enthusiasts.
Repair Services: Their customers do not have to worry about product breakdowns. They give people a quite COMPREHENSIVE repair service that pushes the product life. We are talking simple fixes like zippers to creative redesigns.
Warranty Support: Mountain Hardwear Does not slack on warranties. Expert a limited lifetime warranty that extends to DEFECTS and WORKMANSHIP. And in case of anything, they have a pretty fair returns and exchanges policy.
Innovative Tech: You will also get some super advanced materials. Picture Gore-Tex fabrics, OutDry 3D lamination, and so on. The company is all about promoting safety in the great outdoors.
Product sold:
- Jackets
- Backpacks
- Sleeping Bags
- Tents
- Gloves
- Mittens
Recommended Reading: How to Measure Jacket Size?
4. prAna – The ideal positive change inspired outdoor wear

Beaver and Pam Theodosakis founded the prAna in 1992. They started the company in a garage. And they have stayed true to their ORIGINAL purpose of stylish but sustainable wear. But the Theodosakis cashed out by selling the brand to Columbia Sportswear in 2014.
Retail Stores: These folks have SPRAWLING physical locations. That includes all across the United States and globally. The stores are designed in such a way that you get the brand’s ethos.
Sustainable Materials: You will get the likes of recycled polyester. Yes, they also give you Pima Cotton, Recycled Wool, Bamboo, and Merino Wool. They also make Tencel Lyocell threads.
Positive Change Initiative: These put their money behind their social responsibility. Think partnering with the likes of Canopy Planet to overhaul their PACKAGING. Their money also reaches their employees with their fair wage commitment.
Product sold:
- Activewear
- Dresses and Skirts
- Sweaters
- Yoga Apparel
As a Cut and Sew Manufacturer, JaceApparel makes your brand effortlessly appealing. They come up with a blueprint for the garments IN-HOUSE.
And we cut a range of materials. Then, our EXPERTS stitch them together to make the full thing. All the materials used are SUSTAINABLE. Generate word-of-mouth buzz with mouthwatering products.
5. REI Co-op – The best bet for a unique consumer cooperative

In 1938, Lloyd and Mary Anderson set up the company. They came up with a unique consumer cooperative. These folks are all about inspiring and putting people in the best position. REI Co-op gives its over 24 million members the best equipment to ENJOY the outdoors.
Membership Benefits: People get a lifetime membership here that you shell out $30 a year for. It comes with a 10% reward on specific products. Plus, you also get free shipping in the US.
Expert Advice: Members get PRO-CONSOLATION spread across multiple mediums. Think of in-store workshops and online classes. You get some sweet GEAR GUIDES and so many knowledgeable staff.
Re/Supply Program: Tired of your gently used gear? This cooperative has a program where you can exchange them. All members need to do is send their stuff and score up to 50% of that resale value.
Product sold:
- Jackets
- Hoodies
- Pants
- Hiking Boots
- Gear
6. Helly Hansen – Designed for threads with a sailing heritage

This is a Norwegian brand founded by Helly Hansen in 1877. Hansen, a ship captain, innovated waterproof clothing for his fellow sea people. They are anchored down in Oslo, Norway. And Hansen is all about that high-quality outdoor and workwear.
Returns & exchanges: They give you 30 days to determine whether you want the product or not. You can return your goodies within this time. That only applies if they are unused and the original tags are in there.
Proprietary fabric tech: With roots in innovation, Hansen has a bunch of techy fabrics. Think LIFA®, HELLY TECH®, H2Flow™, and LIFALOFT™. You get a range of quality ranging from water resistance to breathable.
Marine heritage: Founded by a sailor, they have a rich reputation for special threads. Their marine collection includes technical sailing gear and wetsuits. Hansen also produces dope lifestyle clothing rooted in their marine days.
Products sold:
- Jackets
- Crew Insulator Vests
- Hoodies
- Swimwear
- Windbreakers
Insider info: People love the safety net of a robust return exchange system. You are likely to win over lots of clients with this EASY approach. If you are starting, you could offer some LIMITATIONS but still a returns policy.
7. Salomon – Perfect for Skiing and mountain trailing-related fashion and gear

You are dealing with a French brand Specializing in outdoor clothing and equipment. It was started in 1947 by Annecy. They started off targeting the SKIING COMMUNITY. But they have since expanded. That includes Trail running. Hiking. Climbing. And even Snowboarding people.
Customization: screams extensive customization options through their SLAB ME: SH running shoes. You get a 3D configurator online to work your creative magic. That includes an exploded view with all the layers.
Innovative Design: Their designs keep getting fresh and fresher with aesthetics and functionality. Salomon claims to conduct EXTENSIVE testing and research on every design. Include types of jacket closures for fashion. And that is evident in their SNS (Système Nordique Salomon).
Community Engagement: This company is dead set on connecting with the COMMUNITY. You can see this in the Salomon Foundation, which supports professionals and athletes. Their impact is felt in 28 non-profits spread out in 11 countries.
Products sold:
- Shoes
- T-shirts
- Jackets
- Tights
- Skiing Gear
- Helmets
Recommended Reading: Best Leather Jacket Manufacturers Revealed
8. Jack Wolfskin – A great choice if you need in-store assistance

This is a well-established German brand. It was founded in 1981 after the founder, Ulrich Dausien, was inspired by a camping trip in Canada. He got the thought of creating an outdoor FUNCTIONAL gear brand and ran with the idea.
In-store Assistance: They boast 450 stores worldwide. And they do not leave you confused in there with a PROACTIVE team that can even order directly for you. You get expert advice from the staff and the best items to pick.
Customer Support: Jack Wolfskin’s team is not lacking. They give you a dedicated hotline and live chat support. Plus, you have the “Click & Collect” feature Bethel to collect your online orders in stores.
Great Materials: You get a chance of materials suited for the outdoors. Think TEXAPORE, NANUK, and Flex Shield. These are developed in-house. They come with a variety of properties, like waterproof, elasticity, and durability.
Products sold:
- Jackets
- Coats
- Vests
- Hoodies
- Boots
JaceApparel is the Private Label Clothing Manufacturer you need. We give you a variety of materials to choose from in all categories, from synthetic to organic.
You get Spandex Fabric, Calico, neoprene, Gore-Tex, sports fleece, and microfiber. We can also give something along the lines of wool, cotton, bamboo fiber, and more. Generate more profits from returning clients.
9. Berghaus – A safe British outdoor brand with Mountain Climbing Roots

With roots in 1966 Britain, Berghaus was started by Peter Lockey and Gordon Davison. These mountain climbers kicked off as IMPORTERS and DISTRIBUTORS. Berghaus later leveled up to manufacturing their stuff in 1972.
Mountain Climbing Roots: They started as a mountaineering shop on Dean Street. This ethos is clear in their product quality emphasis. Their name even translates to MOUNTAIN HOUSE.
Repairhaus: Berghaus stands behind its products with FREE repair services. If you are a customer, you can easily send over here worn-out items through this program. If it’s way too far gone, they’re considerate enough to give you DISCOUNTS and new orders.
Unique materials: He gets a range of performance and or sustainability-driven fabrics. We are talking about the likes of GORE-TEX® Pro, PrimaLoft® Gold Insulation, and EcoShell®. You get superior visibility, warmth, or durability, depending on what you go with.
Products sold:
- Jackets
- Fleeces
- Fleeces
- Bags
- Short Sleeve T-Shirts
10. Canada Goose – A super desirable pop culture icon

Created by Sam Tick in 1957, Canada Goose has grown to become a niche but HIGHLY DESIRABLE brand. It came into the scene as Metro Sportswear Ltd but Later branded into its final form in 2000.
Iconic Parkas: This brand is famous for its Parkas. It’s been adopted in the film industry for protection in cold environments. For example, the “Big Red” Expedition Parka is seen as a pop culture ICON, just like not facing, not more.
Philanthropy: They work with different organizations to do some good in the world. A good example of this is their collaboration with Polar Bears International. Canada Goose Also supports SMALL community initiatives as part of their conservation efforts.
Made in Canada: The brand is extremely PROUD of its country of origin. They source all of their manufacturing components within Canada. And they insist on LOCAL craftsmanship and quality control. Check the list about top Canadian clothing manufacturers.
Products sold:
- Jackets
- Parkas
- Vests
- Hats
- Scarves
- Gloves
Brand tip: Align your brand with social causes or Philanthropic efforts. People will associate a brand with having a POSITIVE IMPACT. That opens up the socially conscious consumer market for you.
– Ryan Suhi, Global Sales Executive
People Also Ask About Brands Like North Face
1. Is North Face considered a luxury brand?
This short answer is NO. Although very desirable, it is not considered a luxury brand. You get premium materials and insane quality gains. But, the positioning is lower than high-end luxury ones like Louis Vuitton.
2. Why is the Columbia brand so much cheaper than brands like Patagonia and North Face?
Columbia aims to offer as much quality as possible without breaking the bank. They use the most affordable materials that DO NOT sacrifice some quality. And their branding targets the MASS MARKET. That is as opposed to exclusivity like Patagonia and North Face.
3. What are the business logistical considerations when sourcing outdoor gear from international brands?
Top on your list should be transportation costs and customs regulations. Lead times are another factor that could also be affected by supply chain disruptions. You should also keep in mind product quality and safety regulations.
4. What are the advantages of sourcing outdoor gear from established brands for company events?
You get quite a bunch of perks for sourcing outdoor gear from established brands. Think of ENHANCED customer satisfaction, dependable quality, and enhanced image in the market. Associating your company events or activities with such brands also boosts the PRESTIGE.
What’s Next
Building a brand like North Face has never been as ACCESSIBLE as with JaceApparel. Leverage their team of extraordinary designers to create what you NEED.
Your designs are made in their state-of-the-art production facility. Plus, their QC team is quick to catch any issues before they leave the production line.
Need branding that DIFFERENTIATES you? And then we’ve got screen printing, sublimation printing, embroidery, and more.
Create a brand for the ages and carve out your niche of LOYAL customers. Snag your free quote TODAY and get started.
Sources:
Statista – Estimated market size of the luxury outerwear market worldwide to 2027
Reddit – Winter jacket alternatives to brands like North Face or Columbia
Quora – What are cheaper alternatives to North Face and Patagonia?