Revealing the Top 10 Cheap Lingerie Brands: Maximum Value

It’s no secret that people love lingerie. They put spice in spicey. And for the business-minded among us, that spells opportunity.

How much, you ask? In 2025 we are likely to see a growth reaching $102.83 billion. Plus, it’s not even expected to slow down. The lingerie market will reach $154.55 billion by 2030.

But, lingerie brands are positioned as PREMIUM PRODUCTS. And we understand that getting them can be quite a pain especially if you want to build a business.

Luckily for you, we are here with a curated list of 10 of the best cheap lingerie brands. We make it easy if you wanna coordinate with your Lingerie Manufacturers, to offer similar products.

Build a similar brand or even source from these guys and see your CLIENT base BROADEN.

A Comparative Analysis of Cheap Lingerie Brands

Best 10 Cheap Lingerie Brands

Now, let’s have a look at who the best Cheap Lingerie Brands in the market are and what they have to offer.

1. True & Co. – The ideal customer focused lingerie brand

Michelle Lam Is the name behind the brand. They started True & Co. in 2012 after her frustration with traditional bra shopping. The brand has stayed true to its mission even after being acquired by PVH in 2017.

Customer focus: You get a butter-SMOOTH shopping experience on their website. It comes with a fit quiz That is taken by millions of people. This spot helps customers PERSONALIZE their bra sizes.

Unique offerings: This company gets you lingerie that is comfortable and wireless. They’re all about cloud SOFT designs. All this is evident in the True Body collection.

Social responsibility: The organization is big on supporting girls. True & Co. often DONATE their stuff to women in need. They also work with NONPROFITS like I Support The Girls.

Here’s a guide about The Lingerie Vs Underwear Debate.

Product sold:

• Bras
• Underwear
• Bikinis
• Bottoms
• Loungewear

2. Adore Me – The most inclusive lingerie option

Morgan Hermand-Waiche had a vision to disrupt the market by offering affordable options. As a result, the company was born in 2011. He wanted the brands to bypass traditional retail experience with an online experience.

Pricing: You do not have to worry about breaking the bank with these folks. Most of their products will fall below $75. You can even score bra and panty sets for $40-$50.

Inclusivity: They’re not all talk as you get lingerie sizes from 30A to 46DDD and XS to 4X. That’s enough range to accommodate most people. They even had a 77-size range back in 2013, which was super ahead.

Membership: Adore Me hits you with a subscription-type thing for $39.95 monthly. This is their VIP program with a number of mouthwatering perks. And you should expect credits, try ons, discounts, and free shipping here.

Products sold:

• Bras
• Panties
• Lingerie
• Sleepwear
• Loungewear

Pro hack: For the past 10 years, you have seen an explosion of SUBSCRIPTIONS from Netflix to Amazon. And you can EXPLOIT this to grow here business. Offer monthly subscribers exclusive events, personalized products, and so on.

– Sandeep Popli, Brand strategist Business development

3. Aerie – Excellent for online community engagement and great deals

In 2006, American Eagle Outfitters launched Aerie in Pittsburgh. It was a fresh effort by the company to jump on the AFFORDABLE lingerie bandwagon. And they rose to prominence in the 2014 #AerieREAL anti-photoshop campaign.

Marketing Strategies: The company has cleverly utilized social media to establish its brand. A good example is the #AerieREAL Campaign that showcased AUTHENTIC beauty. That way, they can be a loyal community.

Pricing: Accept to shell out between $10 to $40. That cements its position as a budget-friendly option. Plus, they offer a lot of discounts on a regular basis.

Engagement: Aerie has created an ECOSYSTEM where the customers can easily connect. Their funds are encouraged to post their pictures. Aerie engages with them, creating a sense of COMMUNITY.

Products sold:

• Bras
• Panties
• Loungewear
• Activewear
• Swimwear
• Sleepwear

4. Bluebella – Your go brand for bold, affordable designs

Emily Bendell Started the company in 2005. They came up in London and are known for having a cocktail of bold aesthetics with a dash of ACCESSIBILITY. Plus, Bluebella is all about empowering women.

Sizing: Bendella is very considerate when it comes to body types. For bras, there’s something for EVERYONE between the range of 30A-40G. The underwear typically is from XS-XL.

Affordability: Those lovely bras will set you back $30-$85. Their panties? Oh, those go for $20-$30. You should also expect regular flash sales and BUNDLED DISCOUNTS.

Unique Principles: Their guiding philosophy is one of sustainability and appeal. This is coupled with BOLD modern esthetics. We are talking strappy accents and sheer fabric to draw out confidence.

If you are interested in Lingerie Vs Bikini, read now.

Products sold:

• Bras
• Panties
• Bodysuits
• Lingerie Sets
• Chemises
• Kimonos

JaceApparel is the right Private Label Clothing Manufacturer for you. You enjoy some of the low MOQs in the market. Plus, You can negotiate whatever you need and pricing. We have an enormous mass production capacity. 

That allows us to keep prices low. And we give you a transparent cost breakdown on each order. So, you can pass on these price savings to your customers and get more customers.

5. ASOS – A hidden gem when it for trendy and celebrity-inspired designs

Nick Robertson and Quentin Griffiths started the brand in 2000. The power duo had a burning desire to replicate CELEBRITY-INSPIRED fashion. Of course, that was all at affordable prices.

Accessibility: ASOS makes it pretty easy to get a hold of their items. Think free delivery on anything stretching north of $50. You even get a dope app and user-friendly site to make the whole experience a bit SMOOTHER.

Trend Focus: This company’s design signature is always on the edge of what’s popping. We are talking about BOLD friends and whatever else is new. That’s all cause ASOS has an in-house team that keeps them adaptable.

Pricing: Expect to pay as little as $10 for new bras. India panties cost about $5, making them a steal in the lingerie market. You can also come ACROSS multipack deals now and then.

Products sold:

• Bras
• Panties
• Bodysuits
• Lingerie Sets
• Nightwear
• Hosiery  

Recommended Reading

Top 8 French Lingerie Manufacturers: Luxury & Craftsmanship

Explore the Top 6 Italian Lingerie Brands for Timeless Style

6. Free People – A Superb Choice For Boho Aesthetics

Launched in 1970, Free People has grown from its humble Philadelphia origins. We’re talking about single-store beginnings. Since then, Dick Hayne, the founder, has positioned itself as its boho store.

Boho Aesthetics: Free People leans heavily on SOFT FLORALS and LACE TRIM designs. You can also expect to get vintage-inspired cuts, like a baby doll, that are coupled with airy fabrics. The result is an appealing BOHEMIAN look.

Online Experience: Expect a website that comes with a super sleek app. It doesn’t matter which one you go with. You get solid pictures and detailed reviews making How to Choose Shapewear a breeze. This digital-first approach sets the pace for their customer interactions.

Pricing: Their lingerie will be about $20-$60. Free People’s Bras go from $28 while maintaining TIP-TOP QUALITY. What about their panties, you ask? They hover around the $12-$20 block.

Products sold:

• Loungewear
• Chemises
• Robes
• Sleep Sets
• Camisoles
• Hosiery

Insider nugget: You can use affordable pricing to draw in loads of PRICE-SENSITIVE customers. All you need is a full-service custom clothing manufacturer, and you are set. They help you keep the production costs low while NOT SKIMPING on quality.

7. H&M – Fantastic for in-store shopping and a touch of affordable luxury

Erling Persson started the company Sweden as Hennes. They have since then rebranded to H&M, the globally renowned fashion house. This brand currently stands at 4,000 stores across the globe.

Collaborative Edge: H&M’s history is riddled with super HIGH-PROFILE collaborations. The life of Stella McCartney or Versace comes to mind. This cross-pollination of ideas and branding has skyrocketed H&M’s appeal.

Affordable: Here, the brand is uniquely positioned to pump out millions of items. That is what allows them to keep their prices below $15. So, shoppers get luxury at an INCREDIBLE bargain.

Store Integration: This company takes strides in the OPPOSITE direction of online brands. You can easily pair up your lingerie without instore enhancing the shopping experience. Their in-store displays are to die for.

Products sold:

• Bras
• Panties
• Bodysuits
• Nightgowns
• Pajama sets

8. Parade. – A direct consumer marvel with playful designs

In 2019, Cami Téllez and Jack DeFuria came onto the scene with a vision to connect DIRECTLY with consumers. And that is how Parade. started. Their plan to shake up the lingerie had four main pillars. Think affordable. Inclusive. And sustainable underwear. You can check our list about Best Sustainable Lingerie Brands today.

Playful Design: Here, you will be shipped with a wall of bright, quirky prints. We’re talking about the likes of MUSHROOMS and GALAXY designs or even cheeky cats like thongs. This youthful approach has gained it a massive Gen Z following.

Community Buzz: Parade is a master of generating engagement among its followers. You can see this in their MICRO-INFLUENCERS and parade friends. Both of these help are beasts at generating grassroots hype.

Affordability: Their panties start at an unbelievable $8 per piece. Plus, you will get bracelets for anywhere between $25 to $35. If you spend $50 on the website, you enjoy FREE SHIPPING.

Products sold:

• Panties
• Bralettes
• Bodysuits
• Loungewear
• Tops

JaceApparel is your best design partner. Enjoy a well equipped team of in-house designers That you can consult with to bring your designs to life. Plus, our branding is on point.

You get all the latest techniques. We are talking Sublimation Printing, Direct-to-Garment (DTG), Reflective Printing and Custom Embroidery. Establish an easily recognizable business and rake in those sales.

9. Torrid – A heaven sent for the plus size niche

Torrid is an offshoot of Hot Topic. And this dope brand voice started in 2001. They came up from Brea, California, their first store. Torrid has built an UNBEATABLE REPUTATION as the plus-size alternative.

Curve Goals: This brand is all about showing love to CURVES and plus-size women. So, panty sizes from 10-30 (M-6X) are represented in plenty. Their efforts to show love goes even onto their social platforms with #TheseCurves.

Easy Online Experience: Their website is splattered with CRISP PHOTOS. That makes getting what you need is quite easy. In case you are dissatisfied, they do not make returns a pain.

Cheap Stuff: Torrid’s Pricing game is on another level giving you panty sets from $15. Experts to snag cool bras for $25. To add to the bargain, you get FREE SHIPPING for orders above $75.

Products sold:

• Bras
• Panties
• Lingerie Sets
• Jeans
• Pants
• Shorts
• Skirts

10. MARY YOUNG – A wonderful self-love-focused lingerie brand

This brand, as you can guess, is named after its founder, Mary Young. She came up in Toronto’s Ryerson fashion scene. In other words, she turned a SCHOOL PROJECT into a lingerie hustle.

Handmade: All their pieces are HAND-STITCHED straight from Montreal. That means the craftsmanship is exceptional and made with love. As a result, they are able to promote local crafts while giving you pieces for $50-$70.

Bamboo: Mary Young Seemed to have a very loud love affair with Bamboo. This SUSTAINABLE material is in almost all of the products. That makes their lingerie quite sustainable.

Self-Love: This brand has a heavy emphasis on Self-Love through their club. It’s not just a marketing gimmick. They genuinely hype up REAL BODIES in bandages and briefs.

Products sold:

• Bras
• Panties
• Bodysuits
• Loungewear
• Tanks
• Pajamas

Money move: There are lots of consumers out there who will pay an arm and a leg for QUALITY CRAFTSMANSHIP. It’s about exclusivity, uniqueness, story, and quality. If you wanna go this route, lean heavily on the MAKER’S STORY.

Hamza Jabri, Customer Experience Expert

People Also Ask About Cheap Lingerie Brands

What’s Next

Women cannot have enough lingerie. So, building a cheap lingerie brand is a SURE WAY to tap into this market.

JaceApparel is your BEST BET to do this. After all, you are dealing with the Top Cut and Sew Manufacturer.

Expect quality lingerie without breaking the bank. That goes before the products reach you; we put them through a MULTI-STAGE quality inspection.

As if that’s not enough we also give you custom packaging. Sell products that customers gravitate towards and expand your business. We have a free quote for you.

Sources:

Mordor Intelligence – Lingerie Market Size & Share Analysis Source 

Quora – What are the best budget-friendly lingerie brands online?

Reddit – Best place to buy affordable lingerie that doesn’t suck?