You need a proper lay of the land if you are to break into the athletic wear industry. Lots of customers will come to you asking about clothes similar to that of a certain brand.
Or you might find it useful to direct your gym clothing manufacturer to a brand for inspiration. That is where we come in, bringing you the tea you need on top brands like Outdoor Voices.
Arm yourself with their best information for your business. Get a competitive edge and earn more customer conversions.
Let’s dive in immediately!
What Is Outdoor Voices?
No, Outdoor Voices is not the name of a choir. It is a lifestyle-based athleisure fitness apparel manufacturer founded by Tyler Haney. Since 2013, they have amassed market share to become a household name in athleisure.
They have a catchy motto that says, “Doing Things.” And they use it to position themselves in recreational rather than competitive spots. This gym wear manufacturer even organize multiple activities to promote an active lifestyle among customers.
The athleisure brand’s products prioritize comfort, versatility, and style over all else. Outdoor Voices’ active everyday wear ranges from leggings to shorts.
Past business it accompanies emphasizes sustainability and community engagement. Consortium Brand Partners, a private equity firm, acquired the company in 2024.
A Table Comparison of 15 Brands Like Outdoor Voices
| Brand | Headquarters | Year Founded | Target Audience | Price Range | Employees | Rating |
|---|---|---|---|---|---|---|
| Lululemon | Vancouver, Canada | 1998 | Active, yoga and fitness enthusiasts | Premium | 29,000+ (2023) | ★★★★ |
| Alo Yoga | Los Angeles, USA | 2007 | Mindful yoga and wellness enthusiasts | Premium | 500–1,000 (estimated) | ★★★★ |
| Gymshark | Solihull, UK | 2012 | Fitness-conscious millennials and Gen Z | Mid-range | 1,500+ | ★★★ |
| Vuori | Encinitas, USA | 2015 | Active individuals valuing comfort and style | Premium | 700+ | ★★★★ |
| Bandier | New York, USA | 2014 | Women seeking luxury activewear | Premium | 50–200 | ★★★ |
| Vitality | Utah, USA | 2016 | Young, active women | Mid-range | <100 | ★★★ |
| Lolë | Montreal, Canada | 2002 | Active, outdoors-focused women | Mid-range | 200+ | ★★★★ |
| Beyond Yoga | Los Angeles, USA | 2005 | Inclusive, body-positive yoga practitioners | Premium | 100–500 | ★★★★ |
| prAna | Carlsbad, USA | 1992 | Sustainability-conscious outdoor enthusiasts | Mid-range | 200–500 | ★★★ |
| Zobha | California, USA | 2008 | Premium yoga enthusiasts | Premium | <100 | ★★★★ |
| Boody | Sydney, Australia | 2011 | Eco-conscious, comfort-focused consumers | Budget | 50–100 | ★★★ |
| Groceries Apparel | Los Angeles, USA | 2012 | Ethical, eco-conscious individuals | Mid-range | <50 | ★★★★ |
| Manduka | Los Angeles, USA | 1997 | Yoga practitioners seeking premium mats/gear | Premium | 100–200 | ★★★ |
| Odlo | Oslo, Norway | 1946 | Outdoor and activewear enthusiasts | Mid-range | 800+ | ★★★★ |
| Nike | Beaverton, USA | 1964 | Global sports and fitness enthusiasts | Varied | 79,100+ | ★★★ |
10 Best Brands Like Outdoor Voices
1. Lululemon: The best yoga brand
Lululemon, otherwise known as Lululemon Athletica, is an athletic wear giant. The multinational was funded in 1998 by Chip Wilson in Vancouver, Canada. Check this guide to find more about Best Lululemon Similar Brands.
They began life as a yoga-wear brand. The gym clothing manufacturer has expanded into the activewear space with a number of lifestyle clothes.
Innovative Fabrics: The athleisure brand is known for using quality and innovative fabrics and different colors for gym clothes. That has helped grow its customer base.
Stores: They boast 700+ globally and are headquartered in British Columbia.
Community Engagement: Lululemon is committed to supporting local communities through events and partnerships. This is in line with their purpose of uplifting the well-being of communities.
Products offered:
- Yoga pants
- Running top
- Running tights
- Sports bras
- Casual pants
- Jogging pants
- Hoodies
Pro insight: Leverage customer service to grow your business. Offer 24/7 access across multiple platforms, such as email chat support and phone calls. That leads to customer satisfaction and grows their retention rate. – Sun Qiang, Merchandising Manager
Debby Yu, Merchandising Manager
2. Alo: A great holistic based athleisure brand
This gym clothing supplier was founded by Marco de George and Danny Harris in 2007. It has positioned itself as a premium option in the market aligned with mindfulness. Here ’s a guide about Alo Yoga competitors for stylish activewear.
If they focus primarily on yoga. Their sportswear products are a blend of luxury and performance. Perfect for even running errands in them.
Yoga Studio: They have yoga studios located in Beverly Hills. Alo Yoga facilitates an environment for a holistic lifestyle.
Community Building: Part of their mission entails bringing people together for a community. That allows people to create connections across the globe.
Sustainability Initiatives: The athleisure brand is eco-conscious. So, it incorporates environmentally friendly practices and sustainable fabric in its production.
Products offered:
As a custom Sportswear Manufacturer, JaceApparel gives you an extensive selection of fabrics to make your clothes. Choose from the likes of spandex fabric, polyester, merino wool fabric, calico and other synthetic fibers.
Our experts help you pick the right ones based on your desired properties. Deliver standout products. Enjoy organic word-of-mouth marketing.
3. Gymshark: A wonderful tech-forward gym apparel brand
Started in 2012 by Ben Francis and Lewis Morgan, the athleisure brand has grown into a cult favorite. They are headquartered in the United Kingdom.
Community Building: The activewear brand offers a community-based approach to workouts. They are inclusive in their organization and promote ambition.
App: Unlike Gymshark similar brands, they have an innovative app that was launched in 2019. It is fitness-focussed and offers workout tutorials and customizable demonstrations.
Global Reach: They have a reach of over 18 million followers on social media. That is a virtual presence in almost all countries.
Innovative Marketing: The gym apparel manufacturer has a trail-blazing marketing strategy. They focus on social media engagement, influencer collaborations, and more.
Products offered:
- T-Shirts
- Hoodies
- Sweatshirts
- Leggings
- Sports Bras
- Joggers
- Sweatpants
Recommended Reading: Top Leggings Wholesale Distributors
4. Vuori: Your go-to activewear brand for innovative fabrics
Joe Kudla Started the company in 2015 and named it after his mountain climbing hobby. They create highly functional and stylish athleisure products. The active Costa California lifestyle heavily inspires the brand.
Unique fabrics: Vuori utilizes comfortable yet versatile fabrics that are developed for workouts. These include BreatheInterlock and EcoMesh™, which have special properties like breathability.
Sustainable: They support sustainability organizations like CleanHub. Vuori also uses eco-friendly materials and participates in carbon offset programs.
Stores: The fitness clothes manufacturer has a physical presence in about 35 stores all across the US. You can find them in cities like Denver, NY, Los Angeles, and Boston. The store in Encinitas, California, is their flagship.
Products offered:
- Joggers
- Sweatpants
- Leggings
- Shorts
- Tops (T-shirts, Tanks, Long Sleeves)
- Hoodies
Recommended Reading:
Spandex vs Lycra
Polyester Mesh Fabric
Ripstop Nylon Fabric5. Bandier: A celebrity-endorsed stylish activewear
Thiswholesale gym clothing supplier is named after the founder, Jennifer Bandier. Since 2014, they have grown to be a notable figure in fashion. Their offerings are a cocktail of performance and style.
Concessions and partnerships: Bandier exploited partnerships with major retailers to grow. Their current partners include Nordstrom and Amazon.
Celebrity links: The sportswear brand has been seen on celebrities like Jennifer Aniston. These style influencers help raise the company’s profile.
Loyalty program: Bandier uses its customers for an exclusive but limited layout program. So, customers can use the points to score deals. However, the program lasts till December 31st, 2024.
Products offered:
Expert tip: Come up with a loyalty program to reward repeat customers. Consider giving them early access to new products, discounts, or even special perks. That ultimately grows your revenue in the long term.
6. Vitality: A superb size-inclusive gym apparel
Two sisters, Chloe and Taylor Chamberlain Dilk and Taylor’s husband, Stephen Dilk, are the brains behind this brand. They started the company in 2018.
Size-inclusive pieces: Vitality is founded on inclusivity and performance. So, they are a model that caters to a variety of body sizes by offering extended sizing. That allows their customers to feel confident.
Sustainability: Vitality cares about the planet. That’s why they promote sustainability and reduce the environmental impact of the products. The company owns a resale market called Vitality Revitalized to reduce wastage.
Great Cloth Material: They have a vast array of high-quality materials. Examples include Modal Fabric, which is sustainably made from beech forests.
Products offered:
- Scoop Bra
- Pant
- Scoop Tank
- Volley Short
- Corset Bra
- Jackets
Push your limits with our premium gym clothing! Stay ahead in style.
7. Lole: Excellent for women’s technical athletic wear
This Montreal-based brand was founded by Bernard Mariette in 2002. The founders named the company after the acronym “laugh out loud every day.” And they have grown to carve out a niche in women’s high-performance gear.
Distribution: only has 5 stores in Canada and 1 in the us. However they have a robust distribution network, partnering with Nordstrom and other retailers.
Commitment to sustainability: Lole is a sustainable brand that uses recycled materials. They also encourage their customers to participate in smart consumption.
Custom engagement: the company encourages a strong sense of community. So, they promote a number of wellness initiatives.
Products offered:
- Insulated jackets
- Waterproof parkas
- Windbreakers
- Sports bras
- Performance tops
Enjoy world-class branding with JaceApparel, the top Private Label Clothing Manufacturer. We use the latest technology like custom Embroidery, DTG, Reflective printing, and screen printing. You can choose one or multiple of these options depending on your needs.
The resulting quality is unmatched, ensuring that your gym apparel brand looks professional. Cement your reputation and get your company known easily.
8. Beyond Yoga: The most size-accurate and size-inclusive brand
Jodi Guber Brufsky and Michelle Wahler started Beyond Yoga in 2005. The fitness wear supplier is built on inclusivity as a central ethos. They promote body positivity while offering a wide range of sizes.
Fabrics: Beyond Yoga utilizes a bunch of soft, nonrestrictive fabrics. Examples include Heather Rib, Featherweight SpaceDye, SpaceDye, and Cozy Fleece. These allow high-intensity workouts in total comfort.
Community support: The company engages in constant community events. They organize classes and sound baths, all while donating to organizations like Embrace.
Size guide: They offered accurate true-to-size fits. That prevents a lot of confusion when ordering clothes from them.
Products offered:
- Leggings
- Tops
- Bras
- Outerwear
- Shorts
- Jumpsuits
9. prAna: Unparalleled in practical design versatility
This is a subsidiary of Carlsbad, California. prAna was established in 1992 And is currently among the list of top athleisure brands.
Ethos: It is named after the Sanskrit word for breath or life force. That is captured in their philosophy of mindfulness and an active lifestyle.
Versatile designs: The company goes wild when it comes to versatility and comfort. They ruthlessly focused on functionality without diluting the style. All in all, the designs remain minimalistic and practical.
Material selection: The uses multiple innovative Eco-friendly fabrics. These include Cotton hemp and recycled polyester. All their materials are designed for durability and comfort.
Products offered:
- Yoga Apparel
- Climbing Apparel
- Hiking Apparel
- Swimwear
Pro Tip: Use the power of social media to build your clothing business. Work with influences that speak to your brand values and tap into the audience. That will give you brand credibility and visibility in the market.
Kiki Rizki, Merchandising Manager
10. Zobha: A graceful Yoga and Pilates brand
This company was founded in 2008 as a yoga wear line. But, they have elevated their offerings to include a wide variety of women’s and men’s apparel. Zobha translates with beauty, grace, and brilliance in Sanskrit.
Emphasis on quality: The company is known for exceptional quality products. This is made possible by their high-performance fabrics. These are breathable, flexible, and durable.
Availability: The brand is online forward. However, you can find the products in physical stores and yoga studios all across the world.
Multiple fabrics: The gym wear manufacturer uses a different material for their clothes. Think Cortana high-performance fabrics and knits for stretchability and durability.
Products offered:
- Yoga Pants
- Leggings
- Sports Bras
- Tank Tops
- T-Shirts
People Also Ask About Brands Like Outdoor Voices
1. Can we customize products with our company logo on Outdoor Voices?
No, you cannot customize your logos on Outdoor Voices. The company does not offer this as a service on purchasing their products. Should you wish to do so, you would have to involve a third party.
2. What materials are used in Outdoor Voices athleisure brands?
Outdoor Voices uses multiple materials, including RecTrek, CloudKnit, TechSweat, and Recycled Polyester. For sustainable options, they offer Evergreen and MegaFleece, made from recycled materials.
3. Does the girlfriend collective have a minimum order quantity for bulk purchases?
No, the brand does not specify any minimum order quantity when buying in bulk. The only way to find out is via purchasing. Limiting the number of products per individual is within their discretion, though.
4. Does Gymshark offer international shipping?
Yes, the company provides international shipping to different countries. This is not true across all countries, though, as some are barred. Examples of these included North Korea, Iran, Cuba, Belarus, Afghanistan, and so on.
What’s Next
With these fan-favorite athleisure brands, you understand how to position yourself. JaceApparel can help you achieve just that.
A team of designers will help you create exactly what is in your mind. Our production line is ethical with sustainable materials.
Leverage our stock management, ensuring that you will never run out of inventory. You get things when you need them through our reliable shipping partners.
And we store everything in our strategically located warehouses. Your customers never miss what they need. That way, they keep coming back for more. Contact us today!
Sources:
Outdoorvoices – outdoor voices
Linkedin – The Life of Activewear - Give Millennials What They Crave
Businessinsider – The 8 best workout clothing brands for women in 2024
Businessmodelanalyst – Top 10 Lululemon Competitors and Alternatives
