Uncovering the Best 8 Brands Like Vuori: Comfort & Style

Welcome to my 2025 analysis of brands like Vuori.

Over the past decade, I’ve been building JaceApparel with a team of amazing designers. This has made me work with some of the top fitness apparel brands you can think of. 

I got tired of the outdated articles talking of Vuori alternatives. You’ll learn about Vuori competitors that attract even more customers to your store. And, of course, more sales.

I’ll tell you EXACTLY what you need to know. From my perspective as a sportswear manufacturer. 

This guide only covers two things:

1. Why Vuori is adored and abhorred in equal measure
2. Brands that outshine Vuori in 2025

BONUS: I’ll wrap it up with how to compete with brands like Vuori and WIN.

Let’s get busy….

What Is Vuori?

Vouri is a performance apparel brand that’s rooted in California’s coastal lifestyle.

Fitness, Surfing, Sports, and a touch of art. Blend this…you get Vouri —a brand that is giving Nike & Adidas a run for their money. 

The best part? Vuori was started by an athlete, Joe Kudla. A guy determined to bring comfort and functionality back to men’s sportswear.

And Joe and his team have done a splendid job at that. See for yourself:

Source: Reddit.

Today, Vuori deals in a lot of performance apparel, including:

• Kore shorts
• Banks shorts
• Ponto performance pants & joggers
• Strato tech tees
• Vouri Sunday performance joggers
• Daily leggings & studio leggings
• Luxe performance tanks
• Clementine shorts

…and that’s just a fraction of the product offerings. 

Oh, and they recently just partnered with CLAE to make their ‘flagship’ shoe. Made of partially recycled synthetic materials and vegan suede. 

I’d be lying if I said Vuori was all sunshine and rainbows. In fact, customers are coming out complaining about their fabric durability. Yes, they say they are comfortable, but they wear out super fast.

Others are slamming them for overpricing their items. If you have either of these concerns, then here are even better options. 

Overview of Alternatives Brand to Vuori

I have spent days analyzing customer pain points about Vuori. And came up with a list of similar brands that address Vuori’s shortcomings.  

Let’s explore the top 9 alternative brands to Vouri:

Best 8 Brands like Vuori Detailed Breakdown

1. Lululemon – Known for Premium Activewear 

You’ve been in the athleisure industry long enough if you don’t know Lululemon.

This is one of the veteran brands in the performance apparel industry. With a proven track record of delivering apparel designed by athletes for athletes. Or so they claim.

This is evidenced by their rapid growth over the years. In fact, Lululemon now has 720 stores and 38,000 employees worldwide.

But before I dive into why they are a good alternative to Vuori. Here are Lululemon’s main product offerings:

• Men’s & Women’s Activewear – Leggings, joggers, shorts, tops, and jackets.
• Yoga & Training Apparel – Stretchable, sweat-wicking gear.
• Running & Lifestyle Shoes – Advanced performance footwear.
• Accessories – Bags, yoga mats, and socks.

Now here’s the BIG question.

Why pick them over Vuori?

• Advanced Fabric Technology. Lululemon has its own fabric lines. They include Nulu, Luon, and Everlux. These are some of the most breathable and durable fabrics on the market today. Explains the praise Lululemon gets for their product’s quality.
• Superior performance. Their products are designed mostly by athletes. Hence, are tailored for high-intensity athletes. Plus, have a form-flattering fit that offers support during workouts.
• Diverse product offerings. Unlike Vuori, their product catalog is massive. Featuring Yoga apparel and accessories, lifestyle gear and so much more. Here’s a guide about Top Leggings Wholesale Distributors.

What I don’t like:

• Less focus on sustainability. Lululemon and similar brands are adopting sustainability practices FAST. Even Vuori just made a sneaker completely from vegan materials. Lululemon still has a lot of work to do.
• Relatively expensive. Lululemon is recognized globally, and they take this to their advantage. So, expect prices to be way higher compared to other brands on the list.

Expert Tip. A brand with a diverse catalog decreases the time and effort spent sourcing products. Get everything under one roof and save more time to focus on your performance wear business.

Icey liu, Product Development Manager- Activewear

2. Rhone – Best Alternative for High-end Sustainable Apparel

Rhone is actually one of my favorite high-performance apparel brands on this list.

Probably because of their commitment to using sustainable fabrics. And their attention to detail in EVERY product they make.

I personally haven’t worn any Rhone clothing before. But I have done my homework so well that I can recommend Rhone to anyone. Three things stand out in their athleisure.

Comfortable. Quick-drying. Versatile.

By versatile, I mean that you can wear them while running on the treadmill. Weight-lifting. Or while playing basketball with friends.

A few of Rhone’s products include:

• Men’s Performance Wear – Polos, joggers, shorts, and training gear.
• GoldFusion Technology – Odor-resistant, sweat-wicking fabrics.

I also applaud them for their mental fitness program. Where they’ve partnered with NBA and LPGA to create mental health awareness. To athletes performing in the higher echelons.

Why pick them over Vuori?

• Higher durability. Rhone’s apparel features reinforced stitching and tough fabrics. This is perfect for everyday performance clothing.
• Odor Control Technology. The GoldFusion technology prevents bad odors 10X better compared to Vuori. 

What I don’t like:

• They have a limited women’s collection compared to Vuori. 
• Fabrics are inherently buttery soft in comparison with Lululemon and Vuori.

Suggested Reading: Best Private Label Activewear Manufacturers

3. Ten Thousand – Trusted Men’s Activewear Brand

Ten Thousand is one of those brands you just have to try their performance apparel. I mean, that is if you are really into this fitness business or start a gym clothing line.

In fact, word is that Ten Thousand apparel last longer than Lululemon and Vouri. They’re way more comfortable, too.

This doesn’t mean Ten Thousand doesn’t have its downside. Some customers complain about higher prices. And they are right! But here’s my verdict as someone who has TT’s gym shorts for years.

Before that, some products that Ten Thousand offers:

• High-Performance Training Shorts & Shirts
• Compression Gear for Athletes
• Odor-Resistant & Sweat-Wicking Fabrics

My Verdict (What I like about Ten Thousand):

• Built for high-performance athletes. Ten Thousand’s products are designed and tested by top-performing athletes. This ensures they are great for the track, gym, or hybrid fitness activities.
• More durable stitching. This kinda compliments the idea of being built for athletes. The tough stitching makes Ten Thousand products GREAT for intense training.
• Minimalistic Design. The no-logo design (especially on T-shirts) makes them a great fit. Especially for customers who dislike shouting brand emblems.

What I don’t like:

• Ten Thousand is a men’s brand. So, there is no female performance apparel. 
• Not suitable for everyday wear apparel. If that’s your target audience, go for Vuori. Their apparel is more casual and provides all-day comfort.

4. Alo Yoga – Futuristic Yoga Apparel for Street and Studio

Ah, the trendsetter of the fitness apparel industry.

By that, I mean Alo Yoga is ALWAYS on top of trends. They’ve come up with some of the sickest designs that got everyone talking.

Take, for instance the AloSoft leggings that are loved for their buttery soft feel. Or the Aspen Collection, which combines luxury and performance wear. Creating activewear that turns heads on the streets.

As the name suggests, there are lots of Yoga apparel and accessories to choose from. Here’s a gross oversimplification:

• Premium Yoga Leggings & Joggers
• Athleisure Apparel
• Performance Yoga Accessories & Mats

Alo Yoga Airbrush fabric makes each item super comfortable. 10 times better than Vuori and most brands on this list. But what exactly is it about Alo Yoga —why so much hype?

What I like:

• Perfect for Yoga and Pilates. I mean, why else would you want to go for another brand? They’ve picked a niche and stuck with it. Alo Yoga puts resources into the research of Yoga wear. So, expect them to get it right all the time!
• Stylish designs that Vuori. You’ll get designs that are irresistible for fashion-conscious wearers.

What I don’t like:

• Higher prices compared to Vuori, Lululemon, Rhone, and Ten Thousand. I feel like Alo Yoga’s competitors are way cheaper!

5. Outdoor Voices – Perfect for Breathable, Affordable Activewear

I have been a fan of Outdoor Voices for years now. Majorly because I’m big on saving the planet. And they’ve been keen to use recycled material for their production.

Also, I just like the overall design and feel of their performance apparel. Breathable, easily customizable, and flexible.

Are great for bike riding, dog walking, jogging, or pickup games. Whatever you want.

Outdoor Voices deals in:

• Recreational Athleisure for Everyday Movement
• Lightweight, Breathable Leggings & Shorts
• Eco-Friendly & Sustainable Activewear

I’ll reiterate. Brands like Outdoor Voices’ commitment to sustainability is a huge plus for me. That’s where they still beat Vouri, although the latter is catching up.

Other pros of Outdoor Voices are:

• Perfect for everyday activities. This Activewear Manufacturers apparel is extremely lightweight. They can be worn for hours without discomfort.
• They have a unisex appeal. Their product designs cater to both males and females. Unlike Alo Yoga which is mainly for ladies or Ten Thousand for men. 

What I don’t like:

• Outdoor Voices apparel will wear out quickly if used for high-intensity training.

Pro Tip: Sustainability is a hot topic right now. Stocking eco-friendly athleisure will skyrocket your profit margins in no time. 

6. Gymshark – No.1 Choice for Gym Enthusiasts for Quality Performance Apparel 

Unless you live under a rock, then you’ve probably not heard of Gymshark.

A popular fitness apparel brand that has every fitness influencer under its payroll. EVERYONE.

I see hundreds of Gymshark apparel on my social media. They’re super cool. The minimalistic shark design. Great color palette. Flattering body design, especially for lady athleisure. Just to mention a few.

Gymshark deals in:

• Trendy, Form-Fitting Gym Wear
• Compression Leggings & Shorts
• Affordable Performance Apparel 

Ben Francis (founder of Gymshark )is really changing the fitness apparel industry. In fact, he just closed off Gym Shark Innovation Lab. Where he intends to bring the best minds together in innovating revolutionary material for gym. And other fitness accessories.

What I like:

• Affordable prices compared to Vuori. Gymshark and similar brands offer some of the lowest prices in the market. Additionally, they have seasonal sales where you can get up to 50% OFF. Crazy, right?
• Compression fits that are designed to improve muscle recovery. This makes them an instant go-to for everyday gym goers and performance athletes.

What I don’t like:

• Inconsistent sizes for some of their apparel. 

7. Tracksmith – Suitable for Professional Runners

Tracksmith is for runners.

People whose lives revolve around the tracks (no pun intended). And there’s no better experience than rocking a Tracksmith sweatshirt on your 10KM run.

This GYM CLOTHING MANUFACTURERS products are made from high-quality cotton and stretch fabrics. Sourced directly from Massachusets and Switzerland. You get the highest running apparel you won’t find anywhere else on the planet.

More into their product offerings:

• Premium Running Apparel
• Retro Athleisure

Note that their products feature Merino Wool Fabric. This is one of the most durable fabrics in the performance market. 

What I like:

• Must-have apparel for serious or long-distance runners. Their use of Merino Wool offers moisture-wicking and temperature regulation. That way, runners are kept warm regardless of the weather conditions.
• Vintage aesthetic inspired by the rich running culture of New England. This makes Tracksmith’s apparel stand out. Hence, attracting more customers.

What I don’t like:

• Higher price point than Vouri. However, you are getting premium running apparel. That’s a bargain in the long run.

Expert Says. Runners require apparel that keeps them comfortable during triathlons and sprints. Tracksmith’s use of Merino Wool makes this possible. Since apparel can wick moisture away, keep the runner dry for hours. Use Merino today for your activewear and watch your store get a torrential outpour of athletes.

Kim Pham, MBA, Product Development Manager

8. Athleta – Women-focused Brand for Sustainable Activewear 

As always, I saved the best for last on this one too.

Athleta is a popular brand that is adored by millions of female athletes worldwide.

They majorly focus on the production of:

• Sports Bras (e.g., Ultimate Bra, Conscious Crop)
• Tank Tops (e.g., Momentum Tank, Ultimate Tank)
• Jumpsuits & Rompers (e.g., Breeze Jumpsuit, Balance Jumpsuit)
• Joggers (e.g., Venice Jogger, Brooklyn Jogger)
• Shorts (e.g., Mesh Racer Run Short, Brooklyn Short)

Athleta is also a B Corp Certified brand. This certification is only exclusive to brands that meet high environmental standards. Evidenced by the use of recycled polyester and organic cotton in their production.

What I like:

• Size-inclusive apparel. Atleta produces apparel in all sizes —XXS to 3X. It’s very important, yet Gymshark and Vuori tend to miss this.
• Innovative fabric technology. Atleta’s Powervita™ and Featherweight Stretch™ Fabrics make their apparel irresistible. Powervita™ offers a buttery-soft effect making apparel extremely flattering. While Featherweight Stretch™ gives them a moisture-wicking capability.

What I don’t like:

• Limited Men’s collection. I feel they’re leaving a lot of money on the table here.

If you want to compete with any of these brands. It’s high time you find yourself as a gym clothing wholesale supplier like JaceApparel. We’ve been in the game for the past 10 years.

Working with small and large fitness brands around the world. We don’t just talk, we produce clothing that guarantees consistent profit margins. 

People Also Ask About Brands Like Vuori

What’s Next

There’s no doubt stocking ANY of these Vuori alternatives will skyrocket your margins.

But my conscious can’t let me keep this from you:

• It’s hard to become a certified wholesaler for this brand. That’s if you are just starting and want to get your feet wet.
• And way harder to make meaningful sales, too. Why? Most people prefer ordering from the original websites. They are able to offer crazy discounts that will kill your profit margins. 

You are better off starting your fitness brand. That way, you oversee designs, set your prices, and outsell others in this niche.

It’s way harder than it sounds. But JaceApparel is here to walk with you every step of the way. We’ll help you research your target audience. Create breathtaking designs. Source fabrics. Produce in bulk. 

You’ll have customers forcing you to take their money in just a few months. Talk to us today. 

Source:

1. thestripe.com – Vuori Clothing Review. 

2. gq.com – The Best Gym Clothes for Men Make Sweating Look Good.