Summer is always one of the most exciting seasons for apparel businesses. Customers are spending MORE money on clothing. And, of course, it’s swimwear season all over again!
JaceApparel is one of the BEST custom swimwear manufacturers. Here’s our HACK for always nailing your product lineups and marketing for swimwear:
Taking inspiration from more prominent, renowned brands!
For this reason, I spent all evening shortlisting the top 15 European swimwear brands. Use them as inspiration to make your swimwear sales sizzle this summer! Less brainwork, more cash register *dings*.
Let’s get into it!
Table of Contents
A Quick Overview of the 15 Best European Swimwear Brands
| European Swimwear Brand | Location | Biggest Selling Point | Price Range | Rating |
| ERES | France | Body-sculpting fit and meticulous quality control | Luxury | ⭐⭐⭐⭐⭐ |
| Oséree | Italy | Glamorous sparkle and swimwear-partywear crossover | Luxury | ⭐⭐⭐⭐⭐ |
| Reina Olga | Italy | Hand-dyed fabric and 100% made in Italy | Premium | ⭐⭐⭐⭐⭐ |
| H&M | Sweden | Affordable fashion and size inclusivity | Affordable | ⭐⭐⭐⭐ |
| Ganni | Denmark | Bold prints and trend-forward collections | Mid-range | ⭐⭐⭐⭐ |
| Fisch Swim | France | Recycled materials and inspired storytelling | Premium | ⭐⭐⭐⭐⭐ |
| Dora Larsen | United Kingdom | Comfort-first designs and long fit testing process | Mid-range | ⭐⭐⭐⭐ |
| Nénés Paris | France | Feminine sustainability and aesthetic shopping experience | Affordable to Mid-range | ⭐⭐⭐⭐⭐ |
| Sézane | France | Online-first elegance and limited-edition archives | Mid-range | ⭐⭐⭐⭐ |
| Isa Boulder | Indonesia (popular in Europe) | Handcrafted uniqueness and traditional techniques | Premium | ⭐⭐⭐⭐⭐ |
| Arket | Sweden | Minimalist design and durable materials | Affordable to Mid-range | ⭐⭐⭐⭐⭐ |
| Talia Collins | United Kingdom | Regenerated nylon and made-to-order model | Premium | ⭐⭐⭐⭐ |
| Missoni Mare | Italy | Signature knitwear and iconic zigzag prints | Luxury | ⭐⭐⭐⭐ |
| Asceno | United Kingdom | Luxe silhouettes and versatile resortwear | Premium | ⭐⭐⭐⭐ |
| Pucci | Italy | Vibrant prints and luxurious Italian craftsmanship | Luxury | ⭐⭐⭐⭐ |
10 European Swimwear Brands That Never Fail to Inspire
Dive into our curated list to explore the top European swimwear brands leading the swimwear industry.
1. ERES – Timeless Swimwear Designed as Your Second Skin
Eres’ story started in 1968 when Irène Leroux founded it. The founder’s goal was simple. Ditch the typical swimwear constraints of being just padded and stiff. And to treat it as the wearer’s second skin.
Yes, ERES is all about using body-sculpting materials. Its vibe is all about highlighting the natural lines of the body!
Features we love about this brand:
- Strict color-picking procedures. ERES tests how each color looks on different shades of skin before giving it the green light. This meticulous approach to color selection is reminiscent of what top Hoodie Manufacturers Europe are known for – that same unwavering commitment to quality and aesthetics.
- Size tests on actual models. ERES doesn’t rely on just mannequins. Every size is fitted on actual people, on a range of body types. This approach ensures their sizing is as accurate as possible, unlike the often confusing world of Lingerie Sizes that can vary dramatically between brands.
- Manual inspections. Every Types of Bikinis is MANUALLY checked for flaws or stray fabrics. Because of this crazy attention to detail, no wonky piece ever reaches the customer.
Top products:
- Bikini tops
- Strapless swimsuit
- Lingerie
2. Oséree – Swimwear for In and Out of the Waters
Did you know that the now-incredibly-popular Oséree brand was only founded in 2015?
Not too long ago. But definitely marking footsteps.
Oséree was created by two best friends: Isabella and Jannine. And now, the brand is known for dressing celebrities like Beyoncé and the Kardashians. Plus, its collections are a MAINSTAY mention in editorials like Elle and Vogue. Drawing inspiration from the same craftsmanship traditions as renowned Italian T-Shirt Manufacturers, Oséree brings that distinct Mediterranean attention to detail to every piece they create.
Features we love about this brand:
- Swimwear that’s not just for the beach. Oséree is ICONIC for creating swimwear that DOUBLES as party wear! It blurs the line between lingerie vs bikini!
- It goes beyond the basics. Swimwear that SPARKLE? Yes, please. And Oséree has collections that serve exactly like that!
- Accessories for sale. Need bags, shoes, or jewelry to go with your swimwear! Oséree has collections for you to choose from!
Top products:
- Glittered swimwear
- Feathered swim sets
- Women’s clutch bags
3. Reina Olga – Women-Empowering Swimwear Brand
Reina Olga is now a widely-regarded woman-owned swimwear atelier in Milan, Italy. But the reason this brand EMERGED wasn’t exactly prestigious. Guia Cleps, the founder, ventured into swimwear after getting fired from her job.
She decided to create a FASHION LINE and named it after her grandmothers—Reina Olga.
Currently, Reina Olga continues to be a well-beloved staple in women’s closets. It’s definitely one of the top Italian lingerie brands!
Features we love about this brand:
- 100% made in Italy. As one of the best European swimwear brands, it only sticks to Italian craftsmanship.
- Fabrics are hand-dyed. To reach the brand’s standards, Reina Olga’s swimwear is HAND-DYED. This is now a rare tradition.
- It cuts margins instead of raising prices. Over the last four years, this brand only raised prices ONCE. Its affordability continues to ATTRACT customers!
Top products:
- Bikinis
- Swimsuits
- Accessories
4. H&M – A One-Stop Apparel Brand for All Lifestyle Needs
H&M, the UNDISPUTABLE global brand, is also a proud product of Europe.
Its roots go ALL THE WAY BACK to 1947. Initially, it was only called Hennes (meaning “hers”). However, when it was acquired by Mauritz Widforss in 1968, the brand Hennes & Mauritz came to life.
From there on, H&M continued to expand. It opened its FIRST international store in 1976. Today, it stands as one of the most influential Clothing Manufacturers In Europe, with production facilities spread across multiple European countries.
Features we love about this brand:
- Trendy fits powered by affordability. We all know it. H&M is a HUB for stylish but affordable clothing.
- Massive selection variety. It has swimwear, formal wear, and casual wear. Literally, H&M offers something for EVERY occasion.
- Size inclusivity. This European swimwear brands offers swimwear and other clothing types for ALL sizes!
Here’s a complete guide about Essential Hoodie Size Chart, find more now!
Top products:
Our advice: Do not MIMIC H&M’s extensive collection immediately. Start small and gradually increase your product offerings!
5. Ganni – Scandinavian Touch on Swimwear’s Soul
Ganni is perhaps one of the most beloved Scandinavian fashion brands right now.
Just look at its clientele—it includes celebs like Miley Cyrus and Bella Hadid. Its products look HIGH-END and luxurious. But compared to brands like Gucci, its goods don’t have SCARY-LOOKING PRICES.
So, how did Ganni reach this far?
Well, it started by selling a cashmere sweater. But when the couple, Nicolaj and Ditte Reffstrup, took over the company, they scaled up.
Features we love about this brand:
- It embraces BOLD designs. Floral patterns, leopard spots—GANNI is all about colors, graphics, and fun! This distinctive aesthetic has become their signature, something any brand working with a private label clothing manufacturer should strive to develop.
- It’s an active participant in fashion shows. This means it’s ALWAYS up to date with the latest trends.
- Transparency on sustainability. Ganni ACKNOWLEDGES that it is NOT a sustainable brand yet. However, it vows to reduce its carbon footprint by half by 2027. While Sustainable Clothing Manufacturers USA are growing in number, Ganni’s approach of setting clear, measurable goals rather than making vague promises demonstrates a commitment that challenges the entire industry to follow suit.
Top products:
- Bikini sets
- Oversized collar shirts
- Women’s dresses
6. Fisch Swim — Ocean-waste Transformed to Swimwear
Wanna buy swimwear that also helps clean the ocean?
Well, Fisch Swim should be your go-to swimwear brand. It only launched in 2017. But its ECO-INNOVATIVE swimwear lineups quickly captured the hearts of many.
Its primary fabric is a 100% regenerated nylon fiber. They mainly come from abandoned fishing nets and other waste. So, whenever you swim, you’ll be reminded of how one outfit can save the ocean! Check this expert post about Nylon Spandex Fabric today!
Meanwhile, brands inspired by Fisch’s approach often work with Indonesia clothing manufacturers for their own eco-swimwear lines, since Bali and other hubs already specialize in recycled-nylon swim production.
Features we love about this brand:
- It uses colors and graphics playfully. Because of this, all designs are eye-catching and will surely impress others!
- Exchanges are allowed. Fisch Swim allows item exchanges as long as it hasn’t been 15 days since you received your product.
- Every collection has a story. The brand pinpoints exactly what inspired a specific collection. Sometimes, that may be a place, a building, or a person!
Top products:
- Bikini tops
- One-piece
- Vacation wear
Pro tip: Always highlight your brand’s sustainability (if it is). It can be your most significant selling point. Just look at Fisch Swim’s title as the MASTER of recycled fibers!
Icey, Product Development Manager
7. Dora Larsen – Comfort-first Swimwear Brand
Dora Larsen is also a pretty new European swimwear brands that’s already making waves in London.
Its founder, Georgia Larsen, was tired of wearing uncomfortable bras. Hence, she decided to leave her job at a major retailer and pursue her fashion line. The goal was to create pieces with innovative colors and contemporary lingerie shapes.
Now, it’s a reputable label with a diverse range of offerings. We primarily love their lingerie. But its swimwear is gaining attention for being top-quality and comfortable.
Features we love about this brand:
- It implements a thorough fit check. It takes the brand up to a YEAR to perfect a new collection’s fit on actual models.
- Online bra fit quiz. This HELPS customers find the best bra size when buying from Dora Larsen.
- Variety of swimwear styles and textures. Some swimsuits are laced. Others use cotton. And for lingerie, you’ll also find see-through collections. Unlike many clothing suppliers that stick to standard fabrics, Dora Larsen partners with specialized UK Clothing Manufacturing Companies to source unique materials that set their collections apart from mainstream offerings.
Top products:
- Embroidered lingerie
- Bikini bottoms
- Bodysuits
8. Nénés Paris – Embracing Femininity and Earth at the Same Time
Nénés Paris’ founder, Margot, has always been interested in preserving nature. But there was ONE problem. Most of the eco-conscious lingerie she found consisted of unfeminine garments. They were usually only made of cotton. Not much creativity. Not too many options.
So, with her creativity and passion, she founded Nénés Paris. Currently, she creates highly fashionable lingerie and swimwear. And, yes, sustainability remains at the heart of her designs.
Features we love about this brand:
- Engaging and aesthetic website. Checking Nénés Paris’ website is always an engaging experience. It encourages customers to stay on the site and shop more!
- Free shipping is offered. US customers, for example, will get free shipping when they order at least $200. This approach provides European accessibility comparable to what swimwear manufacturers USA offer their domestic customers.
- Its product collection is constantly expanding. It began as a lingerie and swimwear brand. However, it now also offers tops, pants, and even maternity wear.
Top products:
- Swimwear
- Summer shorts
- Lingerie
Pro tip: You can also contact reputable FRENCH lingerie manufacturers! They’ll let you ride on France’s existing good reputation in the apparel industry.
9. Sézane – High-End French Elegance in One Click
Next up— we have Sézane.
Guess what—this brand is the first ever Fashion brand to be born in France ONLINE. It prioritizes NOT HAVING intermediaries. By eliminating middlemen, it can offer high-quality goods at fair prices. Always.
Features we love about this brand:
- Limited release of archives. Sézane collects all unsold items from previous collections. Then, it holds a MASSIVE archive sale twice a year.
- Small but high-quality swimwear collection. Others view the limited number of swimwear options as a drawback. I see it as making shopping easier for customers!
- It offers a variety of apparel. Women, men, and kids alike can shop from this European swimwear brands. Oh, and you can also find accessories!
Top products:
- Swimsuits
- Bikini tops
- Summer accessories
10. Isa Boulder – Witness Bali’s Craftsmanship in Every Piece
Isa Boulder is a sun-soaked child of Bali, where the climate always calls for swimwear. Yep, it’s not in Europe. However, it is highly popular in European countries. So, it’s worth a shout-out.
It’s led by its founders, Basari and Suri, and its positioning in the industry is unique.
It promotes sustainability. All Isa Boulder pieces are handcrafted. And the brand is PROUD of the imperfections that happen during handmade processes.
Imperfect but intentional. That’s what ISA BOULDER stands for. It’s easily one of the most sustainable lingerie brands in Europe!
Features we love about this brand:
- It keeps it local. Isa Boulder only works with local artisans in Bali. Yep! It supports the local economy.
- It implements traditional techniques. Many swimwear brands now rely on machines. But Isa Boulder is all about letting humans create for humans.
- The limited-edition appeal. Isa Boulder’s pieces are NOT mass-produced. So, customers grab one before it’s too late.
Top products:
- Knitted bikinis
- One-piece swimsuits
- Lounge sets
Our biggest tip: Give your brand personality! Isa Boulder has a strong one. It’s chic and classy – it’s Bali, packed in swimwear! This draws customers toward your products!
People Also Ask About European Swimwear Brands
1. What makes swimwear sustainable?
First and foremost, the materials used determine whether something is sustainable. If the materials harm the environment, the swimwear is NOT sustainable. Other factors include the brand’s additional efforts to help the Earth. Sustainability also includes how a brand treats its workers.
2. What do customers look for in swimwear?
I’d say design and comfort are the two leading factors for any swimwear. That’s why it’s CRUCIAL to find suppliers who can offer BOTH. Affordability is also important. But this isn’t always necessary. Many luxurious brands EXCEL in swimwear despite selling expensive items.
3. What fabric is best for swimwear?
A standard option is polyester, a popular synthetic fabric. It’s often blended with organic cotton or spandex. However, many sustainable brands opt for recycled nylons and other eco-friendly alternatives. Just remember, swimwear should be mostly non-absorbent.
4. How can I promote my swimwear line?
You gotta do lots of marketing with actual models. Show how people look wearing your swimwear. DO NOT just rely on mannequins. Sell the emotion, anticipation, and lifestyle. Social media is your BEST FRIEND. So, go crazy advertising online!
Conclusion
There we have it—the top 10 irrefutable champions of Europe’s swimwear scene. The features mentioned above are the most significant contributors to their success. Hence, if you want your apparel brand to be on a similar list in the future, take inspiration from these European swimwear brands!
The best starting point for any swimwear brand is sourcing high-quality, standout swimwear.
That’s where JaceApparel comes in. We’ll be your go-to custom clothing manufacturer for creating show-stopping swimwear. Just tell us your needs, and we’ll manufacture SWIMWEAR within your budget. Consultation is always free. So, give us a call!
Source articles:
- Best fabrics for swimwear – baliswim.com
- Importance of sustainability in business – online.hbs.edu
