Proven 12 Types of Female Underwear: Must Stock Guide

Establishing an underwear brand starts with gaining knowledge. It relies on knowing the exact types of female underwear you’ll offer to customers.

Here’s why: customers need different underwear for different occasions. Sometimes, it’s just a preference thing, too. But either way, you MUST be able to accommodate options in your underwear store.

Don’t worry, though. Our team here at JaceApparel, one of the best lingerie manufacturers in China, has your back.

We’ve prepared your building blocks for selling types of female underwear. 

No flushed faces or embarrassment. Pure professional business. 

Underwear for Businesses: How Profitable are They?

Underwear is a lucrative business. It’s an industry that’s still constantly growing. Unlike other apparel sectors, which seem to have reached a temporary growth pause.

In 2022 alone, the underwear market worldwide earned about 17.8 billion US dollars. 

Just think about it. Everyone. Literally, everyone wears underwear. It’s the ONE thing you can sell anywhere and everywhere, and it always has demand.

Your only hurdle would be to beat the competition. But hey, many experts (including JaceApparel) are willing to walk you through that one! No need to wreck your brains guessing how to start a lingerie business! 

Glimpse of the Top 12 Types of Female Underwear

12 Always-in-Demand Types of Female Underwear

We all know women are picky. So understanding different types of panties helps you curate your product collections. Here are the top 12 types of panties that women love: 

1. Bikini underwear 

Bikini underwear is NOT THE SAME as beach bikinis. But they share some similarities. Both offer a lower-rise design with a higher-cut leg part. Bikini underwear typically offers more back coverage, though. And that makes it the perfect everyday essential for women. 

Perfect for wearing: 

• Everyday casual wear
• Dresses and skirts
• Nightwear

Level of coverage: Partial coverage

Tips for selling bikini underwear:

• Market them as the go-to everyday option
• Sell in packs, not just pieces. Women typically need multiple bikini underwear
• Let models wear bikini underwear with regular fits. Nothing too fancy. 

Let’s gives you more details about Lingerie Vs Underwear in this guide. As there are many types of bikinis as well. You can choose Microfiber for a smooth look and cotton for comfort. It is best under Slim-fit jeans for daily wear and Light activities. 

2. Boyshorts 

Ever wondered why it’s called boyshorts?

That’s because boxer shorts worn by boys inspired this underwear**.** It looks similar to shorts with its full coverage. But, of course, it’s still as comfortable as any underwear! Many China underwear manufacturers have perfected this design to combine both style and functionality.

Boyshorts typically have no visible panty line seams, too. And women know just how crucial this quality is at times! 

Perfect for wearing: 

• At-home fits
• Dresses and skirts (no need to worry about accidental exposure)
• Shorts or pants that may cause thigh chafing 

Level of coverage: Full coverage

Tips for selling boyshorts:

• Promote as both a loungewear and an activewear essential
• Highlight the “no panty lines” feature
• Create sets that combine boyshorts with comfortable types of bras

3. Hipster Panties

Combine the idea of bikini panties and boyshort. You’ll get hipster panties. 

Like bikini shorts, these panties sit on the lower hips. But just like boy shorts, they offer more back and side coverage. Ever wonder what’s the differences of Lingerie Vs Bikini, read here!

This is the perfect medium of sexiness and comfort! 

Perfect for wearing: 

• Body-hugging dresses
• Low-rise pants and shorts
• Casual fits

Level of coverage: Moderate coverage

Tips for selling hipster panties:

• Highlight the FACT that this underwear doesn’t ride up or dig into your skin
• Offer bundles for everyday casual wear
• Pair with shirts and other sleepwear tops to showcase its comfort

Recommended Reading:

Best Sustainable Lingerie Brands: Guide to Eco-Friendly Elegance

Maximize Sales Potential with the Best Canadian Lingerie Brands

4. Briefs 

Briefs are high-rise panties that offer full coverage front and back. Many dubs these as granny panties. But many young ones also appreciate high briefs. After all, they offer lots of security around your cheeks. Plus, it has that tummy-smoothing effect that only high-rise panties offer. 

Fun fact: The design also helps square-shaped butts appear more defined! 

Perfect for wearing: 

• High-waisted jeans
• Tight body dresses
• Sleepwear

Level of coverage: Full coverage

Tips for selling briefs:

• Hire young and sexy models to counter the “granny panties” image
• Showcase the before & after of this underwear’s tummy-control 
• Try to market to all ages, from young adults to seniors!

5. Thongs

Thongs are perhaps the epitome of sexiness in underwear.

The narrow gusset adds minimal bulk. The tummy tamer waistband sits comfortably for the perfect fit! Ladies use them under bodycon dresses, tight skirts, and different types of leggings. I recommend this if you want an invisible look under clothes.

Thongs are perfect for hiding visible panty lines. So, many also use them for bodycon dresses and other tight-fitting outfits.

Perfect for wearing: 

• Leggings and other tight jeans
• Body-hugging dresses

Level of coverage: Minimal

Tips for selling thongs:

• Make sure to mention the no-panty-lines effect
• Debunk myths about thongs being uncomfortable
• Market this as a confidence-boosting product

JaceApparel is also a gym clothing expert, so contact them today to start your fitness apparel project!

6. Cheeky Underwear

Here’s the solution for those who can’t choose between a bikini and thongs.

Cheeky underwear looks like as its name suggests. It shows a little of booty. Without the FULL cheeky craze thongs offer. 

It’s as the name suggests. It shows some booty. Without the FULL cheeky craze thongs offer. Depending on the specific underwear, this could be low to mid-rise. 

Perfect for wearing: 

• Date night outfits
• Athletic wear
• Pajama sets

Level of coverage: Partial

Tips for selling cheeky underwear:

• Offer various styles and designs (sexy + classic options)
• Promote the booty-enhancing effect it offers
• Offer in bundles and single options 

7. Pregnancy Underwear

For the moms-to-be, pregnancy underwear is a LIFESAVER. They offer way more STRETCH and softness. Plus, they’re also seamless to provide UTMOST comfort to the mommy’s bump.

Note: This underwear is available in low-waist and high-waist options. It’s best to offer a VARIETY of options.

Eric Liu, Dongguan Tengfei Underwear Co.,ltd – Sales Manager

Perfect for wearing: 

• Maternity clothing
• Postpartum wear
• Pajama sets

Level of coverage: Soft to full coverage

Tips for selling maternity underwear:

• Showcase how comfortable this product is for moms-to-be
• Offer over-bump and under-bump variations
• Make sure you make your product as STRETCHY as possible

8. Seamless Underwear

Seamless underwear. At some point, every woman will NEED this in their life. It is a one-piece fabric design without raised hems or waist elastics. Nothing will ever come between the skin, as they fit so well! You can match them with custom leggings, gym attire, tight jeans, and pencil skirts.

After all, who wants others to see the exact shape of their underwear under their clothes?

Now, to be clear, seamless underwear comes in all kinds of types, too. By that, I mean all the underwear mentioned so far can have a seamless variation. Many French lingerie manufacturers have pioneered innovative seamless techniques that combine comfort with invisibility under clothing, setting industry standards for this essential undergarment category.

But I still believe this underwear deserves its entry in this post. Trust me; you’ll have more than enough customers asking for seamless underwear. 

Perfect for wearing: 

• Tight-fitting dresses
• Leggings and tight jeans
• Activewear

Level of coverage: Depends on the style

Tips for selling seamless underwear:

• Make this available in various designs
• Sell NUDE and neutral colors that disappear under clothing
• Bundle this underwear, as most people buy it in sets 

9. G-Strings

G-strings are the barest form of panties, providing little to no coverage. The thing that sets them apart is only a small triangle patch in the front. It has a string-like waistband and ultra-thin elastics. 

You must have noticed the minimal stitching on G-strings. Well, it’s to prevent discomfort. To maintain its softness, brands use elastic microfiber or silk-like nylon mixes. It is the best photoshoots or under super tight clothes. 

10. Slip Shorts

Think of bike shorts refined to be as comfortable as regular underwear. That concept is more or less what slip shorts are all about.

It’s a bit longer than boyshorts. So it’s perfect for avoiding thigh rub. And enjoying MAXIMUM coverage and protection under dresses or skirts.

Perfect for wearing:

• Flowy dresses
• Workwear
• Professional outfits

Level of coverage: Maximum coverage

Tips for selling slip shorts:

• Offer different lengths and colors
• Market as the solution to chaffing legs
• Advertise how comfortable and secure this underwear is

11. Tango Panties

Tango panties are just as sexy as thongs. Yet they have extra embellishments and a bit more coverage. It features lace trims, decorative straps, or cut-out designs. The back piece is small but slightly wider than the G-string’s back. 

It has a comfortable, low-rise fit and lace panels for breathability. The elasticized waist adds more flexibility. It is best for lingerie sets or under semi-sheer clothing.

You may be wondering which body type it suits. Well, it complements hourglass and curvy shapes. Perfect for all body types thanks to the stretchy fabric.

12. High-Waisted Panties

High-waisted panties go above the belly button for shaping and coverage. They provide gentle tummy control. It flattens your tummy and waist, along with muffin top, side clump, and love handles!

It does not roll down and is comfortable to wear. It usually has power-mesh lining and wider waistbands for stability. You can choose cotton-spandex, nylon-elastane, or microfiber fabric for them. Best combo with high-waisted jeans! 

Speciality Panty Types for Brands Expanding Product Lines

Customers move faster than you expect. They don’t want just your typical types of panties. You need to go above and beyond to address the specialized requirements. 

These niche categories help you differentiate your product in a competitive market. Here are four highly sought-after speciality panty niches that your brands must explore: 

1. Shapewear Panties

They are designed to give proper support to the body in all of the right places. Other than making you look good, they also make you feel more confident. It has a nice, sleek look without sacrificing comfort. 

Here are the key features that you can work on: 

• Tummy Control: Power-mesh and high-compression panels flatten the lower belly. 
• Hip & Thigh Smoothing: Wide sides and compression zones minimize the look of bulges.
• Back-Smoothing Styles: A high waist helps cover back rolls.
• Anti-Roll Waistbands: They have a silicone grip strip or enhanced elastic. It helps the wearer to avoid rolling the waistband.

You can use nylon-spandex blends with mesh fabric material and microfiber. Nylon spandex fabric for sportswear is already very popular. They are best for beneath bodycon dresses and work attire. Target the women seeking posture support. 

Brand Opportunity: Shapewear panties place your brand in a high-margin market. They have recurring customer demand, particularly among plus-size customers.

2. Period Panties

Period panties are absorbent enough to replace or even enhance pads and tampons. They are becoming increasingly popular as sustainable, airtight options.

Here are functional Layers & technology features: 

• Wicking Layer: It keeps skin dry and comfortable.
• Core: The core comprises several micro-thin layers that keep fluid locked in.
• Leak-Free Barrier: TPU or laminated fabric helps keep accidents contained.
• Air-permeable Outer Cover: Promotes airflow and reduces odor.

You must have antibacterial finishes for hygiene. Ensure you have a quality product line that includes leak-proof TPU lamination. This niche is ideal for brands targeting the women’s hygiene category. It creates strong loyalty and opportunities for repeat purchases.

Pro tip: Include this in your offering if you want to be an ECO-FRIENDLY underwear brand. Sustainable lingerie brands have been on the constant rise these past few years! 

3. Organic Material Panties

Organic panties have eco-friendly, chemical- and ethically sourced fibres. They have clearly struck a chord with conscientious consumers.

You must opt for natural fabrics. Shoppers adore them for their pesticide-, bleach-, and harmful-dye-free fabric. It’s also excellent for sensitive skin and allergies. They’re beloved by health and skin-conscious people everywhere.

You would get a unique competitive advantage in ethical markets. It can lead to high recognition within eco-friendly communities.

4. Lace Panties

Lace panties are the most feminine and sophisticated. It provides visual appeal without compromising sophistication. They run the gamut from comfortable workhorses to extravagant lingerie. 

So, on which parts of lace panties should you work on: 

• Intricate lace patterns
• Soft elastic trims
• Breathable mesh inserts
• Semi-sheer or full-coverage variations

There are many types of lace available, from lycra stretch lace to leavers lace. Each has different characteristics and pricing. Launching lace panties could introduce your brand into the luxury lingerie market. 

Top Fabrics that are Used For Making Different Types of Panties

The fabric you opt for is as essential as the style of panty you choose. Material directly affects comfort, breathability, durability, and stretchability. 

Every fabric serves a different purpose when creating a wide range of panty styles. Having sound knowledge of fabric selection could enhance your success rate. 

Here is a detailed list of the most common panty fabrics, along with their benefits: 

Factors Customers Consider When Choosing Which Types of Female Underwear to Buy

Comfort 

NOBODY wants underwear that tugs or digs under the skin. So, best believe every woman would want to buy comfortable underwear.

To ensure your underwear offers ABSOLUTE comfort, choose soft fabric. And ensure that the seams, stitches, and tags prioritize comfort. 

Practicality

As mentioned above, every underwear has a different purpose. Some are for moving, some are for the STRETCH. Others are for feeling sexy, and some are just for feeling lazy.

Because of this, you must master how each underwear functions. Selling underwear that’s practical and works as needed will help you DOMINATE the market. Check our list of Top 6 Italian Lingerie Brands to get more ideas!

Size & Fit

Even the best underwear, when worn in the wrong size, will SUCK. Hence, you should be able to guide your customers in choosing the perfect size and fit. 

Be comfortable with talking with customers about their dimensions. Ask whether they have preferences when wearing underwear, such as a snug or relaxed fit.

Those with bigger tummies may prefer high-waist underwear, for example. Those that want to feel confident may want their butt cheeks to peak out. 

Speaking of, you can start learning the truth about lingerie sizes through this post! 

Design and Aesthetics 

Underwear may be hidden most of the time. But don’t think this means customers won’t care about aesthetics. 

The design and style of the underwear directly influence whether a customer will buy it or not. 

Some tips in regard to this:

• Stalk BIG underwear brands to keep up with the trend
• Follow beauty influencers who will likely influence  the underwear trend 
• Contact manufacturers that offer diverse customization options

Materials and Fabric

Premium materials and fabric are the foundation of good underwear. Choose fabrics that are breathable, soft, stretchable, and durable, such as Modal Fabric.

Want to take it to the next level? Opt for eco-friendly options.

Our go-to tip: Contacting TRUSTED underwear manufacturers typically already means getting GOOD materials. 

Fenny Yang, Underwear Marketing Director

People Also Ask About Types of Female Underwear

Conclusion

There you have it—10 essential types of female underwear that are GUARANTEED to be in demand. As a woman myself, I can tell you with confidence. Brands that sell good underwear are brands that stick to my mind.

Ready to establish your underwear brand? Contact Jaceapparel! 

We have dozens of professionals working 24/7 collectively. Let us guide you through manufacturing, marketing, and selling female underwear! Let’s do it just like how big brands do it! 

Source articles:

1. Revenue of underwear market – https://www.statista.com