Maximize Your Profits by Selling T-shirts On Pinterest​

Selling online is where it’s at. Whether you are thinking of Amazon or niche site Pinterest, that’s where the money is.

Fortunately for you, we are here with the information you need on selling t-shirts on Pinterest​. We will tell you how to set up the platform and create a pipeline straight from your t-shirt manufacturers to customers.

You get actionable information on how to create pennies that sell and how to use analytics. Move your online t-shirt business with the times and meet customers where they are.

Let’s jump in!

Pinterest In a Nutshell

Pinterest is a social media platform like the likes of Facebook, Instagram, or TikTok. It allows you to find, save and share visual content. However, it is structured a little differently as a visual search engine.

You have boards covering a variety of topics from home decor, fashion, travel cooking and more.

But what makes the visual platform unique is Its demographics. Most of the people on the platform are educated and willing to spend their time.

That’s where people go to get inspiration on how to upgrade various aspects of their lives.

Think about what you want your wedding to look like or a new wardrobe. That makes it a gold mine for online businesses to find potential customers.

Steps of Selling T-shirts On Pinterest​

Step 1: Setting Up Your Pinterest Account

Make your way to Pinterest’s home page:

1. Choose whether you want a Pinterest business account or a personal account. We recommend going with a personal account if you want more engagement.
2. If you go with a personal account, pick a female-sounding name.
3. Input the information needed on the form. Click the “Come on in” section.
4. Pick the topics that interest you.
5. Install the Pinterest button for your browser.
6. Go to your home feed and click the profile icon.
7. Come up with boards that are relevant to your niche. More on this later.
8. Use the browser button to re-pin from Pinterest.
9. Start posting.

Pro tip: Pinterest gives you the option of looking at different images and repining them. This method is much faster and gives you insight into current trends on the platform.

Julie Valentine, Marketing Strategist

Step 2: Gaining Followers

Now that you have an account up and running, it’s time to grow it.

1. Follow people within your niche. You will receive notifications if they follow you back.
2. Dive into niche-related images. Follow the users who engage with the images through likes and comments. These individuals are more likely to follow you back.
3. Make an effort to pin images regularly. Carve out 10 to 20 minutes every day to follow users with similar interests. This will drum up interest for your account, driving traffic to your merchandise.

Step 3: Posting & Selling Your Merch

1. Grow your audience first. That gives you a strong base to sell to. You should aim for 5000 followers for good receptivity.
2. Make sure you mix your content. Your merchandise should be featured along with value-adding content. The right ratio should be one merch spin through 20 to 30 non-sales pins. And that is how you keep your audience engaged but still no need to sell.

Expert tip: People naturally do not like being overwhelmed by sales pitches/shopping ads. Give people value-adding content such as tutorials, size guides, tips, inspirational quotes, or niche-specific info.

Step 4: Crafting pins that sell 

To begin with, what is in a pin? On Pinterest, a pin is a piece of user-generated content that users will interact with on the platform.

They can comment, like, save or share it. The last two are the most popular from the interactions.

For a T-shirt business, your pin could be a picture or a video with a short description or a link to your ecommerce store.

Picture perfect: the aesthetics of a great pin

Aesthetics, aesthetics, aesthetics! Pinterest is all about aesthetics. To achieve this, go for high-quality, unique images of your T-shirts to help market them.

82% of Pinterest’s target audience is on mobile. So, consider uploading vertical images that have a 2:3 aspect ratio. That will prevent your content from being cropped by your target market.

JaceApperel gives you the best pricing in the market. Our bulk production allows us to set low facility pricing. You can also negotiate very favorable MOQs with the best Cut and Sew Manufacturer.

Our team also gives you transparent cost breakdowns, ensuring that nothing is lost. Protect your corporate interest and earn more profits with healthy markups.

The words behind the image: crafting killer descriptions

A good story sells. So, you need to create a coherent narrative across your descriptions. Aim for something that breaks boundaries and connects with your customers emotionally.

Your visitors need to feel something and also be informed about what you are offering. Consider using relevant keywords when you create product pins.

That will likely generate the organic reach and engagement that you want.

The nudge: why every pin needs a CTA

Don’t just leave your audience hanging. A good CTA on your t-shirt pins will often give you visitors the nudge they need to buy your t-shirts.

People need to know what to do after they have viewed your pin. That is because you want people to click, save, buy and engage more with your pins.

Suggested Reading: How much does a t-shirt weigh?

Step 5: Marketing Your Merch

Yes, you should market your merchandise on Pinterest. The social media platform gives you paid pins. These are intentionally distributed to the most relevant audience.

Ad types:

You get a variety of formats depending on your marketing goals. Each ad type gives you the opportunity to tailor your campaign to your objectives.

1. Idea pins – This is a short video segment. It can include up to a series of up to 20 graphics.
2. Collection ads – These ad types are shown to mobile users. Lululemon Similar Brands favor this type of posting.
3. Carousel ads – Here, you get organic-looking pins. But the user gets the option to swipe through.
4. Promoted pins – This is a normal pin that is just promoted. It is the simplest ad type.
5. Shopping ads – You get to integrate ads directly from your ecommerce platform. That includes Shopify and other ecommerce platforms.

Budgeting for your ad and bidding:

Your business size and sales targets will inform your overall budget. Also, consider your current company earnings when doing so.

For example, you can use data to Find out your conversion rate. With a 10% conversion rate, you sell a t-shirt for every 10 clicks. Determine how many sales you want to make in a day and see if your budget fits.

If you want to sell 5 t-shirts every day, then you need 50 clicks. That could cost $50, meaning that each click costs $1.

From here you can easily approximate how much business needs based on the click/sale you want.

Measure ROI:

Check the progress of your ad across the platform using the ads manager dashboard. The platform gives you key metrics and information about your ad’s performance.

Enjoy industry-leading craftsmanship with JaceApparel. As their leading private label manufacturer, we have over 200 talented craftspeople.

All of them come with at least five years of experience meaning you get unmatched quality. Your brand will stand out, earning you organic word-of-mouth marketing.

Step 6: Making sense of Pinterest analytics

Data and analytics are how you get feedback on what is working and what is not working for your T-shirt brand. That way, you can improve your user conversion rates and brand awareness.

To access your data, navigate to the profile picture. And then, select the section titled Analytics. Here, you get an overview of how your Pinterest business is doing.

You will get access to:

• The general profile matrices
• Data on your content saves and re-pins
• Numbers on how visitors engage with your content
• The best-performing pins

Leverage this information to refine your T-shirt business. You understand which t-shirt designs customers want. Craft strategies that help make your products more visually appealing.

Pro tip: You can use the data interest gives you to analyze your target demographics. That way, you can post when they’re almost active to optimize engagement.

Lauren Yagla, Social media strategist

Boards and categories

On Pinterest, you get boards that allow you to save, collect, and organize your pins in one place. You can go crazy here making as many boards as you want.

Be creative and centre them around categories in T-shirt designs, sizes, and more. You can then share these boards for your followers to engage with.

Proper categorization will help improve your visitor’s user experience. They can easily find their way through your profile to what they need. Also, your boards are pushed to more people.

So, you break into a more targeted and engaging audience organically. People are free to discover the particular T-shirt designs they want.

Expert insight: You can exploit Pinterest’s rich pains feature to enhance our t-shirt listings. It allows you to display prices and descriptions directly on the platform. There is a button for mobile users that takes them directly to your online store.

Pinterest vs other platforms

People Also Ask About Selling T-shirts On Pinterest​

What’s Next

You know exactly how to go about selling t-shirts on Pinterest​. JaceApparel is here to support your back-end needs.

Their team of dedicated designers bring your ideas to reality. Plus, their state-of-the-art production facility helps pump out what you need in record time.

You also enjoy exceptional stock management that ensures year inventory is on point. And reliable shipping partners help get your T shirts to you when you need them. Establish a reputation based on reliability and earn a repeat customers.

Reach out today!

Sources:

Shopify – How To Sell on Pinterest in 9 Easy Steps (2025) 

Pinterest – A platform built for shopping

Shopify – How To Start a T-Shirt Business: 2025 Guide